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Volume 18, Issue 1

Journal of Interactive Advertising

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Journal of Interactive Advertising, Volume 18, Issue 1 (2018)

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Journal of Interactive Advertising, Volume 18, Issue 1 (2018)

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Article

What Makes People Watch Online In-Stream Video Advertisements?

Claire Youngnyo Joa, Kisun Kim & Louisa Ha

Pages: 1-14

Published online: 13 Mar 2018

AbstractforWhat Makes People Watch Online In-Stream Video Advertisements? | Full Text | References | PDF (433 KB)

3158 Views
9 CrossRef citations
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Article

The Effect of Ad Customization and Ad Variation on Internet Users' Perceptions of Forced Multiple Advertising Exposures and Attitudes

Nam Young Kim

Pages: 15-27

Published online: 27 Apr 2018

AbstractforThe Effect of Ad Customization and Ad Variation on Internet Users' Perceptions of Forced Multiple Advertising Exposures and Attitudes | Full Text | References | PDF (446.5 KB)

1457 Views
6 CrossRef citations
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Article

Facilitator or Inhibitor? The Use of 360-Degree Videos for Immersive Brand Storytelling

Yang Feng

Pages: 28-42

Published online: 20 Mar 2018

AbstractforFacilitator or Inhibitor? The Use of 360-Degree Videos for Immersive Brand Storytelling | Full Text | References | PDF (575.1 KB)

1384 Views
8 CrossRef citations
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Article

Optimizing Location-Based Mobile Advertising Using Predictive Analytics

Ginger Rosenkrans & Keli Myers

Pages: 43-54

Published online: 15 Mar 2018

AbstractforOptimizing Location-Based Mobile Advertising Using Predictive Analytics | Full Text | References | PDF (659 KB)

1405 Views
4 CrossRef citations
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Article

Antecedents to Consumer Peer Communication through Social Advertising: A Self-Disclosure Theory Perspective

Yusfi Ardiansyah, Paul Harrigan, Geoffrey N. Soutar & Timothy M. Daly

Pages: 55-71

Published online: 14 Mar 2018

AbstractforAntecedents to Consumer Peer Communication through Social Advertising: A Self-Disclosure Theory Perspective | Full Text | References | PDF (802 KB)

1173 Views
2 CrossRef citations
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Article

Loaded with Fun? The Impact of Enjoyment and Cognitive Load on Brand Retention in Digital Games

Tine Vyvey, Elena Nunez Castellar & Jan Van Looy

Pages: 72-82

Published online: 20 Mar 2018

AbstractforLoaded with Fun? The Impact of Enjoyment and Cognitive Load on Brand Retention in Digital Games | Full Text | References | PDF (668.4 KB)

1364 Views
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Journal of Interactive Advertising (Vol.18, Iss.1, 2018)

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