Journal of Interactive Advertising, Volume 20, Issue 1 (2020)

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Journal of Interactive Advertising, Volume 20, Issue 1 (2020)

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Articles

Article
Examining Consumers’ Recognition of Native and Banner Advertising on News Website Home Pages
Kasey Windels & Lance Porter
Pages: 1-16
Published online: 02 Dec 2019
AbstractforExamining Consumers’ Recognition of Native and Banner Advertising on News Website Home Pages | Full Text | References | PDF (2.1 MB) | EPUB
  • 802 Views
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Article
Leveraging Textual Paralanguage and Consumer–Brand Relationships for More Relatable Online Brand Communication: A Social Presence Approach
Jameson L. Hayes, Brian C. Britt, Janelle Applequist, Artemio Ramirez Jr. & Jayme Hill
Pages: 17-30
Published online: 13 Dec 2019
AbstractforLeveraging Textual Paralanguage and Consumer–Brand Relationships for More Relatable Online Brand Communication: A Social Presence Approach | Full Text | References | PDF (1.4 MB) | EPUB
  • 1798 Views
  • 14 CrossRef citations
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Article
Exploring the Effect of Incorporating Danmaku into Advertising
Lewen Wei, Tongxin Sun & Bingjie Liu
Pages: 31-46
Published online: 19 Dec 2019
AbstractforExploring the Effect of Incorporating Danmaku into Advertising | Full Text | References | PDF (1.7 MB) | EPUB
  • 793 Views
  • 4 CrossRef citations
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Article
Computationally Analyzing Social Media Text for Topics: A Primer for Advertising Researchers
Joseph T. Yun, Brittany R. L. Duff, Patrick T. Vargas, Hari Sundaram & Itai Himelboim
Pages: 47-59
Published online: 31 Dec 2019
AbstractforComputationally Analyzing Social Media Text for Topics: A Primer for Advertising Researchers | Full Text | References | PDF (1.2 MB) | EPUB
  • 2075 Views
  • 15 CrossRef citations
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Article
Perceived Control or Haptic Sensation? Exploring the Effect of Image Interactivity on Consumer Responses to Online Product Displays
Xiaohan Hu & Kevin Wise
Pages: 60-75
Published online: 08 Jan 2020
AbstractforPerceived Control or Haptic Sensation? Exploring the Effect of Image Interactivity on Consumer Responses to Online Product Displays | Full Text | References | PDF (1.3 MB) | EPUB
  • 952 Views
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Article
I Like What She’s #Endorsing: The Impact of Female Social Media Influencers’ Perceived Sincerity, Consumer Envy, and Product Type
Jung Ah Lee & Matthew S. Eastin
Pages: 76-91
Published online: 30 Mar 2020
AbstractforI Like What She’s #Endorsing: The Impact of Female Social Media Influencers’ Perceived Sincerity, Consumer Envy, and Product Type | Full Text | References | PDF (2.1 MB) | EPUB
  • 13698 Views
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