Journal of Advertising, Volume 21, Issue 1 (1992)

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Journal of Advertising, Volume 21, Issue 1 (1992)

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Editorials

Editorial
From the Editor
Pages: iii-iv
Published online: 03 Jun 2013
CitationforFrom the Editor | PDF (145.9 KB)
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Article

Article
Viewer Preference Segmentation and Viewing Choice Models for Network Television
Roland T. Rust, Wagner A. Kamakura & Mark I. Alpert
Pages: 1-18
Published online: 03 Jun 2013
AbstractforViewer Preference Segmentation and Viewing Choice Models for Network Television | References | PDF (2 MB)
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Article
Message Framing and the Interrelationships among Ad-Based Feelings, Affect, and Cognition
Pamela M. Homer & Sun-Gil Yoon
Pages: 19-33
Published online: 03 Jun 2013
AbstractforMessage Framing and the Interrelationships among Ad-Based Feelings, Affect, and Cognition | References | PDF (1.8 MB)
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Article
Consequences of an Unpleasant Experience with Music: A Second-Order Negative Conditioning Perspective
M. Elizabeth Blair & Terence A. Shimp
Pages: 35-43
Published online: 03 Jun 2013
AbstractforConsequences of an Unpleasant Experience with Music: A Second-Order Negative Conditioning Perspective | References | PDF (1.3 MB)
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Article
Separate, but Not Equal: Racial Segmentation in Cigarette Advertising
Richard W. Pollay, Jung S. Lee & David Carter-Whitney
Pages: 45-57
Published online: 03 Jun 2013
AbstractforSeparate, but Not Equal: Racial Segmentation in Cigarette Advertising | References | PDF (2.2 MB)
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Article
Decision Support for Media Selection Using the Analytic Hierarchy Process
Robert F. Dyer, Ernest H. Forman & Mohammad A. Mustafa
Pages: 59-72
Published online: 03 Jun 2013
AbstractforDecision Support for Media Selection Using the Analytic Hierarchy Process | References | PDF (1.8 MB)
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Historical Note

Getting a Journal of Advertising Established
C. H. Sandage
Pages: 73-76
Published online: 03 Jun 2013
First Page PreviewforGetting a Journal of Advertising Established | PDF (384.2 KB)
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