Journal of Advertising, Volume 21, Issue 4 (1992)

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Journal of Advertising, Volume 21, Issue 4 (1992)

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Editorials

Editorial
From the Editor
Pages: ii-iii
Published online: 03 Jun 2013
CitationforFrom the Editor | PDF (190.2 KB)
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Article

Article
Advertising Pressures on Newspapers: A Survey
Lawrence C. Soley & Robert L. Craig
Pages: 1-10
Published online: 03 Jun 2013
AbstractforAdvertising Pressures on Newspapers: A Survey | References | PDF (1.5 MB)
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Article
Historical and Personal Nostalgia in Advertising Text: The Fin de siècle Effect
Barbara B. Stern
Pages: 11-22
Published online: 03 Jun 2013
AbstractforHistorical and Personal Nostalgia in Advertising Text: The Fin de siècle Effect | References | PDF (2 MB)
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Article
The Beauty Match-Up Hypothesis: Congruence between Types of Beauty and Product Images in Advertising
Michael R. Solomon, Richard D. Ashmore & Laura C. Longo
Pages: 23-34
Published online: 03 Jun 2013
AbstractforThe Beauty Match-Up Hypothesis: Congruence between Types of Beauty and Product Images in Advertising | References | PDF (2.2 MB)
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Article
The Impact of Humor in Advertising: A Review
Marc G. Weinberger & Charles S. Gulas
Pages: 35-59
Published online: 03 Jun 2013
AbstractforThe Impact of Humor in Advertising: A Review | References | PDF (2.8 MB)
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Article
Brideprice
John Sherry
Page: 60
Published online: 03 Jun 2013
CitationforBrideprice | PDF (21.2 KB)
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Article
Differences between American and British Television Advertising: Explanations and Implications
Terence Nevett
Pages: 61-71
Published online: 03 Jun 2013
AbstractforDifferences between American and British Television Advertising: Explanations and Implications | References | PDF (1.4 MB)
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Article
A Comparison of Print Advertisements from the United States and France
Abhijit Biswas, Janeen E. Olsen & Valerie Carlet
Pages: 73-81
Published online: 03 Jun 2013
AbstractforA Comparison of Print Advertisements from the United States and France | References | PDF (1.3 MB)
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Article
Mental Imagery and Sound Effects in Radio Commercials
Darryl W. Miller & Lawrence J. Marks
Pages: 83-93
Published online: 03 Jun 2013
AbstractforMental Imagery and Sound Effects in Radio Commercials | References | PDF (1.7 MB)
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Reply

Reply to McGann's Comment on “Speculations on the Future of Advertising Research”
David W. Stewart
Pages: 95-97
Published online: 03 Jun 2013
AbstractforReply to McGann's Comment on “Speculations on the Future of Advertising Research” | References | PDF (505.6 KB)
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