Journal of Advertising, Volume 24, Issue 4 (1995)

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Journal of Advertising, Volume 24, Issue 4 (1995)

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Article

Article
Ad Size as an Indicator of Perceived Advertising Costs and Effort: The Effects on Memory and Perceptions
Pamela M. Homer
Pages: 1-12
Published online: 31 May 2013
AbstractforAd Size as an Indicator of Perceived Advertising Costs and Effort: The Effects on Memory and Perceptions | References | PDF (1.9 MB)
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Article
Young Children's Perceptions of Cigarette Brand Advertising Symbols: Awareness, Affect, and Target Market Identification
Lucy L. Henke
Pages: 13-28
Published online: 31 May 2013
AbstractforYoung Children's Perceptions of Cigarette Brand Advertising Symbols: Awareness, Affect, and Target Market Identification | References | PDF (1.9 MB)
  • 55 Views
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Article
Creating the Contrast: The Influence of Silence and Background Music on Recall and Attribute Importance
G. Douglas Olsen
Pages: 29-44
Published online: 31 May 2013
AbstractforCreating the Contrast: The Influence of Silence and Background Music on Recall and Attribute Importance | References | PDF (2.3 MB)
  • 242 Views
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Article
Television Programming and Its Influence on Viewers' Perceptions of Commercials: The Role of Program Arousal and Pleasantness
V. Carter Broach Jr., Thomas J. Page Jr. & R. Dale Wilson
Pages: 45-54
Published online: 31 May 2013
AbstractforTelevision Programming and Its Influence on Viewers' Perceptions of Commercials: The Role of Program Arousal and Pleasantness | References | PDF (1.5 MB)
  • 71 Views
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Article
Effects of Global Market Conditions on Brand Image Customization and Brand Performance
Martin S. Roth
Pages: 55-75
Published online: 31 May 2013
AbstractforEffects of Global Market Conditions on Brand Image Customization and Brand Performance | References | PDF (2.8 MB)
  • 467 Views
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Article
How Journal Editors View Replication Research
Charles S. Madden, Richard W. Easley & Mark G. Dunn
Pages: 77-87
Published online: 31 May 2013
AbstractforHow Journal Editors View Replication Research | References | PDF (1.4 MB)
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