Journal of Advertising, Volume 25, Issue 1 (1996)

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Journal of Advertising, Volume 25, Issue 1 (1996)

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Editorials

Editorial
From the Editor
Les Carlson
Pages: IV-V
Published online: 31 May 2013
CitationforFrom the Editor | PDF (200.1 KB)
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Article

Article
How French Advertising Professionals Develop Creative Strategy
Ronald E. Taylor, Mariea Grubbs Hoy & Eric Haley
Pages: 1-14
Published online: 31 May 2013
AbstractforHow French Advertising Professionals Develop Creative Strategy | References | PDF (2.1 MB)
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Article
Responses to Humorous Advertising: The Moderating Effect of Need for Cognition
Yong Zhang
Pages: 15-32
Published online: 31 May 2013
AbstractforResponses to Humorous Advertising: The Moderating Effect of Need for Cognition | References | PDF (2 MB)
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Article
Something Old, Something New: Exploring the Interaction between Ritual and Advertising
Cele Otnes & Linda M. Scott
Pages: 33-50
Published online: 31 May 2013
AbstractforSomething Old, Something New: Exploring the Interaction between Ritual and Advertising | References | PDF (4.8 MB)
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Article
The Value of Competition among Agencies in Developing Ad Campaigns: Revisiting Gross's Model
Gina Colarelli O'Connor, Thomas R. Willemain & James Maclachlan
Pages: 51-62
Published online: 31 May 2013
AbstractforThe Value of Competition among Agencies in Developing Ad Campaigns: Revisiting Gross's Model | References | PDF (1.2 MB)
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