Journal of Advertising, Volume 28, Issue 1 (1999)

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Journal of Advertising, Volume 28, Issue 1 (1999)

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Articles

Article
Gender and Multicultural Issues in Advertising: Stages on the Research Highway
Barbara B. Stern Special Issue Editor
Pages: 1-9
Published online: 31 May 2013
AbstractforGender and Multicultural Issues in Advertising: Stages on the Research Highway | References | PDF (1.6 MB)
  • 1099 Views
  • 49 CrossRef citations
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Article
I Can't Believe It's Not Bakhtin!: Literary Theory, Postmodern Advertising, and the Gender Agenda
Stephen Brown, Lorna Stevens & Pauline Maclaran
Pages: 11-24
Published online: 31 May 2013
AbstractforI Can't Believe It's Not Bakhtin!: Literary Theory, Postmodern Advertising, and the Gender Agenda | References | PDF (2.9 MB)
  • 560 Views
  • 39 CrossRef citations
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Article
Making the Ad Perfectly Queer: Marketing “Normality” to the Gay Men's Community?
Steven M. Kates
Pages: 25-37
Published online: 31 May 2013
AbstractforMaking the Ad Perfectly Queer: Marketing “Normality” to the Gay Men's Community? | References | PDF (3 MB)
  • 1132 Views
  • 58 CrossRef citations
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Article
Girlish Images across Cultures: Analyzing Japanese versus U.S. Seventeen Magazine Ads
Michael L. Maynard & Charles R. Taylor
Pages: 39-48
Published online: 31 May 2013
AbstractforGirlish Images across Cultures: Analyzing Japanese versus U.S. Seventeen Magazine Ads | References | PDF (1.6 MB)
  • 519 Views
  • 61 CrossRef citations
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Article
Ethnic Evaluations of Advertising: Interaction Effects of Strength of Ethnic Identification, Media Placement, and Degree of Racial Composition
Corliss L. Green
Pages: 49-64
Published online: 31 May 2013
AbstractforEthnic Evaluations of Advertising: Interaction Effects of Strength of Ethnic Identification, Media Placement, and Degree of Racial Composition | References | PDF (3.5 MB)
  • 1413 Views
  • 120 CrossRef citations
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Article
Ethnic Consumer Reaction to Targeted Marketing: A Theory of Intercultural Accommodation
Jonna Holland & James W. Gentry
Pages: 65-77
Published online: 31 May 2013
AbstractforEthnic Consumer Reaction to Targeted Marketing: A Theory of Intercultural Accommodation | References | PDF (2.1 MB)
  • 1478 Views
  • 85 CrossRef citations
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Article
Noticing Cultural Differences: Ad Meanings Created by Target and Non-Target Markets
Sonya A. Grier & Anne M. Brumbaugh
Pages: 79-93
Published online: 31 May 2013
AbstractforNoticing Cultural Differences: Ad Meanings Created by Target and Non-Target Markets | References | PDF (2.5 MB)
  • 1703 Views
  • 160 CrossRef citations
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