Journal of Advertising, Volume 30, Issue 3 (2001)

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Journal of Advertising, Volume 30, Issue 3 (2001)

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Editorials

Editorial
From the Editor
Ronald Faber
Pages: v-vi
Published online: 31 May 2013
CitationforFrom the Editor | PDF (209.6 KB)
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Articles

Article
Memory-Based Measures for Assessing Advertising Effects: A Comparison of Explicit and Implicit Memory Effects
Stewart Shapiro & H. Shanker Krishnan
Pages: 1-13
Published online: 31 May 2013
AbstractforMemory-Based Measures for Assessing Advertising Effects: A Comparison of Explicit and Implicit Memory Effects | References | PDF (2.1 MB)
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Article
“Stay Tuned—We Will Be Back Right after these Messages”: Need to Evaluate Moderates the Transfer of Irritation in Advertising
Bob M. Fennis & Arnold B. Bakker
Pages: 15-25
Published online: 31 May 2013
Abstractfor“Stay Tuned—We Will Be Back Right after these Messages”: Need to Evaluate Moderates the Transfer of Irritation in Advertising | References | PDF (1.7 MB)
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Article
Advertising's Influence on Subsequent Product Trial Processing
Deanna S. Kempf & Russell N. Laczniak
Pages: 27-38
Published online: 31 May 2013
AbstractforAdvertising's Influence on Subsequent Product Trial Processing | References | PDF (1.9 MB)
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Article
Framing Meaning Perceptions with Music: The Case of Teaser Ads
Kineta Hung
Pages: 39-49
Published online: 31 May 2013
AbstractforFraming Meaning Perceptions with Music: The Case of Teaser Ads | References | PDF (1.7 MB)
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Article
Highly Attractive Models in Advertising and the Women Who Loathe Them: The Implications of Negative Affect for Spokesperson Effectiveness
Amanda B. Bower
Pages: 51-63
Published online: 31 May 2013
AbstractforHighly Attractive Models in Advertising and the Women Who Loathe Them: The Implications of Negative Affect for Spokesperson Effectiveness | References | PDF (2.1 MB)
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Article
The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites
James R. Coyle & Esther Thorson
Pages: 65-77
Published online: 31 May 2013
AbstractforThe Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites | References | PDF (2 MB)
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Article
How Chinese Children's Commercials Differ from Those of the United States: A Content Analysis
Mindy F. Ji & James U. McNeal
Pages: 79-92
Published online: 31 May 2013
AbstractforHow Chinese Children's Commercials Differ from Those of the United States: A Content Analysis | References | PDF (2.3 MB)
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