Journal of Advertising, Volume 31, Issue 4 (2002)

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Journal of Advertising, Volume 31, Issue 4 (2002)

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Editorials

Editorial
From the Editor
Ronald Faber
Pages: v-vii
Published online: 31 May 2013
First Page PreviewforFrom the Editor | PDF (329.4 KB)
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Articles

Article
The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954–1999
Barbara J. Phillips & Edward F. McQuarrie
Pages: 1-13
Published online: 31 May 2013
AbstractforThe Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954–1999 | References | PDF (2.1 MB)
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Article
Understanding Program-Induced Mood Effects: Decoupling Arousal from Valence
Stewart Shapiro & Deborah J. MacInnis
Pages: 15-26
Published online: 31 May 2013
AbstractforUnderstanding Program-Induced Mood Effects: Decoupling Arousal from Valence | References | PDF (1.8 MB)
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Article
The Effects of Magazine-Induced Psychological Responses and Thematic Congruence on Memory and Attitude toward the Ad in a Real-Life Setting
Marjolein Moorman, Peter C. Neijens & Edith G. Smit
Pages: 27-40
Published online: 31 May 2013
AbstractforThe Effects of Magazine-Induced Psychological Responses and Thematic Congruence on Memory and Attitude toward the Ad in a Real-Life Setting | References | PDF (2.1 MB)
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Article
Consumer Response to a Firm's Endorser (Dis) Association Decisions
Therese A. Louie & Carl Obermiller
Pages: 41-52
Published online: 31 May 2013
AbstractforConsumer Response to a Firm's Endorser (Dis) Association Decisions | References | PDF (1.9 MB)
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Article
What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness
Yuping Liu & L. J. Shrum
Pages: 53-64
Published online: 31 May 2013
AbstractforWhat is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness | References | PDF (2 MB)
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Article
Peer Evaluation and Readership of Influential Contributions to the Advertising Literature
Fred K. Beard
Pages: 65-75
Published online: 31 May 2013
AbstractforPeer Evaluation and Readership of Influential Contributions to the Advertising Literature | References | PDF (1.6 MB)
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Article
Associating the Corporation with a Charitable Event Through Sponsorship: Measuring the Effects on Corporate Community Relations
Dwane Hal Dean
Pages: 77-87
Published online: 31 May 2013
AbstractforAssociating the Corporation with a Charitable Event Through Sponsorship: Measuring the Effects on Corporate Community Relations | References | PDF (1.6 MB)
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