Journal of Advertising, Volume 35, Issue 1 (2006)

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Journal of Advertising, Volume 35, Issue 1 (2006)

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Original Article

FROM THE EDITOR
Russell N. Laczniak
Page: 3
Published online: 04 Mar 2013
CitationforFROM THE EDITOR | PDF (35.9 KB)
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CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects
Cristel Antonia Russell, Barbara B. Stern & Barbara B. Stern
Pages: 7-21
Published online: 04 Mar 2013
AbstractforCONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects | References | PDF (116.7 KB)
  • 3516 Views
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CHILDREN'S RECALL OF TELEVISION AD ELEMENTS: An Examination of Audiovisual Effects
Jill K. Maher, Michael Y. Hu & Richard H. Kolbe
Pages: 23-33
Published online: 04 Mar 2013
AbstractforCHILDREN'S RECALL OF TELEVISION AD ELEMENTS: An Examination of Audiovisual Effects | References | PDF (90 KB)
  • 234 Views
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RELATIONSHIPS AMONG AD-INDUCED AFFECT, BELIEFS, AND ATTITUDES: Another Look
Pamela Miles Homer
Pages: 35-51
Published online: 04 Mar 2013
AbstractforRELATIONSHIPS AMONG AD-INDUCED AFFECT, BELIEFS, AND ATTITUDES: Another Look | References | PDF (136.6 KB)
  • 503 Views
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THE FUNCTION OF FORMAT: Consumer Responses to Six On-line Advertising Formats
Kelli S. Burns & Richard J. Lutz
Pages: 53-63
Published online: 04 Mar 2013
AbstractforTHE FUNCTION OF FORMAT: Consumer Responses to Six On-line Advertising Formats | References | PDF (95.5 KB)
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"COME ON DOWN": How Consumers View Game Shows and the Products Placed in Them
Stephen J. Gould & Pola B. Gupta
Pages: 65-81
Published online: 04 Mar 2013
Abstractfor"COME ON DOWN": How Consumers View Game Shows and the Products Placed in Them | References | PDF (124.5 KB)
  • 350 Views
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A YEAR IN THE LIFE OF THE AFRICAN-AMERICAN MALE IN ADVERTISING: A Content Analysis
Ainsworth Anthony Bailey
Pages: 83-104
Published online: 04 Mar 2013
AbstractforA YEAR IN THE LIFE OF THE AFRICAN-AMERICAN MALE IN ADVERTISING: A Content Analysis | References | PDF (139.2 KB)
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DIMENSIONAL RELATIONSHIPS OF RECALL AND RECOGNITION MEASURES WITH SELECTED COGNITIVE AND AFFECTIVE ASPECTS OF PRINT ADS
James H. Leigh, George M. Zinkhan & Vanitha Swaminathan
Pages: 105-122
Published online: 04 Mar 2013
AbstractforDIMENSIONAL RELATIONSHIPS OF RECALL AND RECOGNITION MEASURES WITH SELECTED COGNITIVE AND AFFECTIVE ASPECTS OF PRINT ADS | References | PDF (137.9 KB)
  • 319 Views
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VARYING THE CONTENT OF JOB ADVERTISEMENTS: The Effects of Message Specificity
Daniel C. Feldman, William O. Bearden & David M. Hardesty
Pages: 123-141
Published online: 04 Mar 2013
AbstractforVARYING THE CONTENT OF JOB ADVERTISEMENTS: The Effects of Message Specificity | References | PDF (171.4 KB)
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THE ROLE OF REGULATORY FOCUS IN MESSAGE FRAMING IN ANTISMOKING ADVERTISEMENTS FOR ADOLESCENTS
Yeung-Jo Kim
Pages: 143-151
Published online: 04 Mar 2013
AbstractforTHE ROLE OF REGULATORY FOCUS IN MESSAGE FRAMING IN ANTISMOKING ADVERTISEMENTS FOR ADOLESCENTS | References | PDF (78.1 KB)
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