Journal of Advertising, Volume 36, Issue 1 (2007)

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Journal of Advertising, Volume 36, Issue 1 (2007)

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Original Article

From The Editor
Marla Royne Stafford
Page: 5
Published online: 04 Mar 2013
CitationforFrom The Editor | PDF (41.8 KB)
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Understanding The Role Of Idiosyncratic Thinking In Brand Attitude Formation: The Dual Interference Model
Keith S. CoulterGirish N. Punj
Pages: 7-20
Published online: 04 Mar 2013
AbstractforUnderstanding The Role Of Idiosyncratic Thinking In Brand Attitude Formation: The Dual Interference Model | References | PDF (2.9 MB)
  • 209 Views
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The Relative Effectiveness of Comparative and Noncomparative Advertising: Evidence for Gender Differences in Information-Processing Strategies
Chingching Chang
Pages: 21-35
Published online: 04 Mar 2013
AbstractforThe Relative Effectiveness of Comparative and Noncomparative Advertising: Evidence for Gender Differences in Information-Processing Strategies | References | PDF (195.7 KB)
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Comparing the Application of Integrated Marketing Communication (IMC) in Magazine Ads Across Product Type and Time
Stephen J. GroveLes CarlsonMichael J. Dorsch
Pages: 37-54
Published online: 04 Mar 2013
AbstractforComparing the Application of Integrated Marketing Communication (IMC) in Magazine Ads Across Product Type and Time | References | PDF (255.9 KB)
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The Influence of Humor Strength and Humor—Message Relatedness on Ad Memorability: A Dual Process Model
Thomas W. ClineJames J. Kellaris
Pages: 55-67
Published online: 04 Mar 2013
AbstractforThe Influence of Humor Strength and Humor—Message Relatedness on Ad Memorability: A Dual Process Model | References | PDF (1.6 MB)
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Contextual Priming and Applicability: Implications for Ad Attitude and Brand Evaluations
Fuyuan ShenQimei Chen
Pages: 69-80
Published online: 04 Mar 2013
AbstractforContextual Priming and Applicability: Implications for Ad Attitude and Brand Evaluations | References | PDF (260.8 KB)
  • 630 Views
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Simply Captivating: Understanding Consumers' Attitudes Toward the Cinema as an Advertising Medium
Joanna PhillipsStephanie M. Noble
Pages: 81-94
Published online: 04 Mar 2013
AbstractforSimply Captivating: Understanding Consumers' Attitudes Toward the Cinema as an Advertising Medium | References | PDF (232.1 KB)
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The Power Of Affective Response And Cognitive Structure In Product-Trial Attitude Formation
Jooyoung KimJon D. Morris
Pages: 95-106
Published online: 04 Mar 2013
AbstractforThe Power Of Affective Response And Cognitive Structure In Product-Trial Attitude Formation | References | PDF (184.1 KB)
  • 680 Views
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The Effects Of Information Sources On Consumer Reactions To Direct-to-Consumer (DTC) Prescription Drug Advertising: A Consumer Socialization Approach
Byoungkwan LeeCharles T. SalmonHye-Jin Paek
Pages: 107-119
Published online: 04 Mar 2013
AbstractforThe Effects Of Information Sources On Consumer Reactions To Direct-to-Consumer (DTC) Prescription Drug Advertising: A Consumer Socialization Approach | References | PDF (240.5 KB)
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The Effects Of Program Involvement On Commercial Exposure And Recall In A Naturalistic Setting
Marjolein MoormanPeter C. NeijensEdith G. Smit
Pages: 121-137
Published online: 04 Mar 2013
AbstractforThe Effects Of Program Involvement On Commercial Exposure And Recall In A Naturalistic Setting | References | PDF (273.6 KB)
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