Journal of Advertising, Volume 39, Issue 4 (2010)

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Journal of Advertising, Volume 39, Issue 4 (2010)

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Original Article

Dear Readers
Michael Foley
Pages: 5-6
Published online: 13 May 2013
CitationforDear Readers | PDF (406.4 KB)
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From the Editor
Marla B. Royne
Pages: 7-8
Published online: 13 May 2013
CitationforFrom the Editor | PDF (420.9 KB)
  • 69 Views
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Violence and Advertising
Nora J. Rifon, Marla B. Royne & Les Carlson
Pages: 9-10
Published online: 13 May 2013
CitationforViolence and Advertising | References | PDF (431.3 KB)
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Violence in Advertising
Tim Jones, Peggy H. Cunningham & Katherine Gallagher
Pages: 11-36
Published online: 13 May 2013
AbstractforViolence in Advertising | References | PDF (5.8 MB)
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The Impact of Violence Against Women in Advertisements
Michael L. Capella, Ronald Paul Hill, Justine M. Rapp & Jeremy Kees
Pages: 37-52
Published online: 13 May 2013
AbstractforThe Impact of Violence Against Women in Advertisements | References | PDF (799.5 KB)
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Unintended Effects of a Domestic Violence Campaign
Sarah N. Keller, Timothy Wilkinson & A. J. Otjen
Pages: 53-68
Published online: 13 May 2013
AbstractforUnintended Effects of a Domestic Violence Campaign | References | PDF (1 MB)
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If the Noise Coming from Next Door were Loud Music, You'd Do Something About It
Magdalena Cismaru, Gitte Jensen & Anne M. Lavack
Pages: 69-82
Published online: 13 May 2013
AbstractforIf the Noise Coming from Next Door were Loud Music, You'd Do Something About It | References | PDF (513.9 KB)
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Caution, Animated Violence
Karen L. Becker-Olsen & Patricia A. Norberg
Pages: 83-94
Published online: 13 May 2013
AbstractforCaution, Animated Violence | References | PDF (507.1 KB)
  • 577 Views
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Television Commercial Violence
E. Deanne Brocato, Douglas A. Gentile, Russell N. Laczniak, Julia A. Maier & Mindy Ji-Song
Pages: 95-108
Published online: 13 May 2013
AbstractforTelevision Commercial Violence | References | PDF (514 KB)
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It's Just a Joke
Charles S. Gulas, Kim K. McKeage & Marc G. Weinberger
Pages: 109-120
Published online: 13 May 2013
AbstractforIt's Just a Joke | References | PDF (799.1 KB)
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The Role of Dominance in the Appeal of Violent Media Depictions
Laurence Ashworth, Martin Pyle & Ethan Pancer
Pages: 121-134
Published online: 13 May 2013
AbstractforThe Role of Dominance in the Appeal of Violent Media Depictions | References | PDF (530.9 KB)
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Special Issue Reviewers
Pages: 135-136
Published online: 13 May 2013
CitationforSpecial Issue Reviewers | PDF (420 KB)
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Index to Volume 39 of The Journal of Advertising
Pages: 137-138
Published online: 13 May 2013
CitationforIndex to Volume 39 of The Journal of Advertising | PDF (441.3 KB)
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