Journal of Advertising, Volume 40, Issue 2 (2011)

Browse this journal
Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

Journal of Advertising, Volume 40, Issue 2 (2011)

See all volumes and issues
Vol 53, 2024 Vol 52, 2023 Vol 51, 2022 Vol 50, 2021 Vol 49, 2020 Vol 48, 2019 Vol 47, 2018 Vol 46, 2017 Vol 45, 2016 Vol 44, 2015 Vol 43, 2014 Vol 42, 2013 Vol 41, 2012 Volume 40, 2011 Vol 39, 2010 Vol 38, 2009 Vol 37, 2008 Vol 36, 2007 Vol 35, 2006 Vol 34, 2005 Vol 33, 2004 Vol 32, 2003 Vol 31, 2002 Vol 30, 2001 Vol 29, 2000 Vol 28, 1999 Vol 27, 1998 Vol 26, 1997 Vol 25, 1996 Vol 24, 1995 Vol 23, 1994 Vol 22, 1993 Vol 21, 1992 Vol 20, 1991 Vol 19, 1990 Vol 18, 1989 Vol 17, 1988 Vol 16, 1987 Vol 15, 1986 Vol 14, 1985 Vol 13, 1984 Vol 12, 1983 Vol 11, 1982 Vol 10, 1981 Vol 9, 1980 Vol 8, 1979 Vol 7, 1978 Vol 6, 1977 Vol 5, 1976 Vol 4, 1975 Vol 3, 1974 Vol 2, 1973 Vol 1, 1972
Download citations Download PDFs Download issue

Original Article

The Earnings Effects of Marketing Communication Expenditures During Recessions
Roger C. Graham & Kristina D. Frankenberger
Pages: 5-24
Published online: 04 Mar 2013
AbstractforThe Earnings Effects of Marketing Communication Expenditures During Recessions | References | PDF (582.2 KB)
  • 450 Views
  • 34 CrossRef citations
  • 0Altmetric
Inducing Value-Congruent Behavior Through Advertising and the Moderating Role of Attitudes Toward Advertising
Christine Defever, Mario Pandelaere & Keith Roe
Pages: 25-38
Published online: 04 Mar 2013
AbstractforInducing Value-Congruent Behavior Through Advertising and the Moderating Role of Attitudes Toward Advertising | References | PDF (639.1 KB)
  • 572 Views
  • 31 CrossRef citations
  • 0Altmetric
Is Self-Character Similarity Always Beneficial?
Namita Bhatnagar & Fang Wan
Pages: 39-50
Published online: 04 Mar 2013
AbstractforIs Self-Character Similarity Always Beneficial? | References | PDF (504.1 KB)
  • 556 Views
  • 32 CrossRef citations
  • 0Altmetric
Missing the Mark
Brittany R. L. Duff & Ronald J. Faber
Pages: 51-62
Published online: 04 Mar 2013
AbstractforMissing the Mark | References | PDF (527.5 KB)
  • 1002 Views
  • 71 CrossRef citations
  • 0Altmetric
When Intrusive Can Be Likable
Sukki Yoon, Yung Kyun Choi & Sujin Song
Pages: 63-76
Published online: 04 Mar 2013
AbstractforWhen Intrusive Can Be Likable | References | PDF (718.5 KB)
  • 889 Views
  • 75 CrossRef citations
  • 0Altmetric
The Relat ion Between Actual and Perceived Interactivity
Hilde A. M. Voorveld, Peter C. Neijens & Edith G. Smit
Pages: 77-92
Published online: 04 Mar 2013
AbstractforThe Relat ion Between Actual and Perceived Interactivity | References | PDF (676.2 KB)
  • 1221 Views
  • 88 CrossRef citations
  • 0Altmetric
Self-Endorsing Versus Other-Endorsing in Virtual Environments
Sun Joo Ahn & Jeremy N. Bailenson
Pages: 93-106
Published online: 04 Mar 2013
AbstractforSelf-Endorsing Versus Other-Endorsing in Virtual Environments | References | PDF (667.7 KB)
  • 1289 Views
  • 108 CrossRef citations
  • 0Altmetric
An Empirical Investigation of the Differential Effects of Personal, Historical, and Non-Nostalgic Advertising on Consumer Responses
Darrel D. Muehling & Vincent J. Pascal
Pages: 107-122
Published online: 04 Mar 2013
AbstractforAn Empirical Investigation of the Differential Effects of Personal, Historical, and Non-Nostalgic Advertising on Consumer Responses | References | PDF (1.2 MB)
  • 1375 Views
  • 83 CrossRef citations
  • 0Altmetric

Explore articles

Explore the most recently published articles

When Social Media Gets Political: How Message–Platform Match Affects Consumer Responses to Brand Activism Advertising
Xuan Zhou et al.
Article | Published online: 20 May 2024
Gender and Advertising: A 50-Year Bibliometric Analysis
Gülten Adalı et al.
Article | Published online: 13 May 2024
The Role of Psychological Distance in Enhancing Identity-Relevant Brand Awareness
Scott Connors et al.
Article | Published online: 8 May 2024
Beyond Affect Transfer: Attribute Associations in Video-Game Brand Placements and Their Impact on Brand Attitudes
Moritz Ingendahl et al.
Article | Published online: 26 Apr 2024
Open Access
View all latest articles