Journal of Advertising, Volume 40, Issue 4 (2011)

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Journal of Advertising, Volume 40, Issue 4 (2011)

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Original Article

Advertising's Unintended Consequence
Dennis A. Kopf, Ivonne M. Torres & Carl Enomoto
Pages: 5-18
Published online: 04 Mar 2013
AbstractforAdvertising's Unintended Consequence | References | PDF (663.6 KB)
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Feeling Ambivalent About Going Green
Chingching Chang
Pages: 19-32
Published online: 04 Mar 2013
AbstractforFeeling Ambivalent About Going Green | References | PDF (528.9 KB)
  • 2706 Views
  • 207 CrossRef citations
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A Taste of "Nextopia"
Micael Dahlén, Helge Thorbjørnsen & Henrik Sjödin
Pages: 33-44
Published online: 04 Mar 2013
AbstractforA Taste of "Nextopia" | References | PDF (532.7 KB)
  • 410 Views
  • 15 CrossRef citations
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Managing e-mail Advertising Frequency from the Consumer Perspective
Andrea L. Micheaux
Pages: 45-66
Published online: 04 Mar 2013
AbstractforManaging e-mail Advertising Frequency from the Consumer Perspective | References | PDF (1.9 MB)
  • 767 Views
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Does Ad-Context Congruity Help Surfers and Information Seekers Remember Ads in Cluttered E-magazines?
Shabnam H. A. Zanjani, William D. Diamond & Kwong Chan
Pages: 67-84
Published online: 04 Mar 2013
AbstractforDoes Ad-Context Congruity Help Surfers and Information Seekers Remember Ads in Cluttered E-magazines? | References | PDF (5 MB)
  • 1154 Views
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I See What You Don't See
Jörg Matthes, Werner Wirth, Christian Schemer & Anna-Katerina Kissling
Pages: 85-100
Published online: 04 Mar 2013
AbstractforI See What You Don't See | References | PDF (1.4 MB)
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Is the Changing Status of African Americans in the B2B Buying Center Reflected in Trade Journal Advertising?
Thomas H. Stevenson & Linda E. Swayne
Pages: 101-122
Published online: 04 Mar 2013
AbstractforIs the Changing Status of African Americans in the B2B Buying Center Reflected in Trade Journal Advertising? | References | PDF (591.9 KB)
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The Prevalence and Influence of the Combination of Humor and Violence in Super Bowl Commercials
Benjamin J. Blackford, James Gentry, Robert L. Harrison & Les Carlson
Pages: 123-134
Published online: 04 Mar 2013
AbstractforThe Prevalence and Influence of the Combination of Humor and Violence in Super Bowl Commercials | References | PDF (546.1 KB)
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Index to Volume 40 of the Journal of Advertising
Pages: 135-136
Published online: 04 Mar 2013
CitationforIndex to Volume 40 of the Journal of Advertising | PDF (432.1 KB)
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Call for Submissions
Pages: 137-138
Published online: 04 Mar 2013
CitationforCall for Submissions | PDF (436.6 KB)
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