Journal of Advertising, Volume 42, Issue 4 (2013)

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Journal of Advertising, Volume 42, Issue 4 (2013)

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Original Articles

Article
Exploring Ad-Elicited Emotional Arousal and Memory for the Ad Using fMRI
Tomer Bakalash & Hila Riemer
Pages: 275-291
Published online: 30 Oct 2013
AbstractforExploring Ad-Elicited Emotional Arousal and Memory for the Ad Using fMRI | Full Text | References | PDF (1,010.5 KB)
  • 2846 Views
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Article
When Companies Don't Make the Ad: A Multimethod Inquiry Into the Differential Effectiveness of Consumer-Generated Advertising
Benjamin Lawrence, Susan Fournier & Frédéric Brunel
Pages: 292-307
Published online: 30 Oct 2013
AbstractforWhen Companies Don't Make the Ad: A Multimethod Inquiry Into the Differential Effectiveness of Consumer-Generated Advertising | Full Text | References | PDF (253.3 KB)
  • 3714 Views
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Article
The Impact of Violent Humor on Advertising Success: A Gender Perspective
Kunal Swani, Marc G. Weinberger & Charles S. Gulas
Pages: 308-319
Published online: 30 Oct 2013
AbstractforThe Impact of Violent Humor on Advertising Success: A Gender Perspective | Full Text | References | PDF (250.2 KB)
  • 3437 Views
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Article
Think Outside the Ad: Can Advertising Creativity Benefit More Than the Advertiser?
Sara Rosengren, Micael Dahlén & Erik Modig
Pages: 320-330
Published online: 30 Oct 2013
AbstractforThink Outside the Ad: Can Advertising Creativity Benefit More Than the Advertiser? | Full Text | References | PDF (165.7 KB)
  • 2869 Views
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Article
Defending Brands: Effects of Alignment of Spokescharacter Personality Traits and Corporate Transgressions on Brand Trust and Attitudes
Judith Anne Garretson Folse, Scot Burton & Richard G. Netemeyer
Pages: 331-342
Published online: 30 Oct 2013
AbstractforDefending Brands: Effects of Alignment of Spokescharacter Personality Traits and Corporate Transgressions on Brand Trust and Attitudes | Full Text | References | PDF (226.6 KB)
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Article
The Typicality and Accessibility of Consumer Attitudes Toward Television Advertising: Implications for the Measurement of Attitudes Toward Advertising in General
Hyun Seung Jin & Richard J. Lutz
Pages: 343-357
Published online: 30 Oct 2013
AbstractforThe Typicality and Accessibility of Consumer Attitudes Toward Television Advertising: Implications for the Measurement of Attitudes Toward Advertising in General | Full Text | References | PDF (123.2 KB)
  • 1597 Views
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Article
Association Ambiguity in Brand Extension
Jooyoung Kim & Hye Jin Yoon
Pages: 358-370
Published online: 30 Oct 2013
AbstractforAssociation Ambiguity in Brand Extension | Full Text | References | PDF (552.4 KB)
  • 875 Views
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Article
The Effect of Consumer Persuasion Knowledge on Scarcity Appeal Persuasiveness
Alexandra Aguirre-Rodriguez
Pages: 371-379
Published online: 30 Oct 2013
AbstractforThe Effect of Consumer Persuasion Knowledge on Scarcity Appeal Persuasiveness | Full Text | References | PDF (129.8 KB)
  • 5292 Views
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Erratum

Correction
Erratum
Page: 380
Published online: 30 Oct 2013
CitationforErratum | Full Text | PDF (42.9 KB)
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Miscellaneous

Editorial
Editorial Board EOV
Page: ebi
Published online: 30 Oct 2013
CitationforEditorial Board EOV | Full Text | PDF (32.3 KB)
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