Journal of Advertising, Volume 43, Issue 1 (2014)

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Journal of Advertising, Volume 43, Issue 1 (2014)

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ARTICLES

Editorial
From the Editor
Shintaro Okazaki
Pages: 1-2
Published online: 05 Feb 2014
CitationforFrom the Editor | Full Text | References | PDF (29.8 KB)
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Article
Fuzzy Trace Theory and “Smart” False Memories: Implications for Advertising
Kathryn A. LaTour, Michael S. LaTour & Charles Brainerd
Pages: 3-17
Published online: 05 Feb 2014
AbstractforFuzzy Trace Theory and “Smart” False Memories: Implications for Advertising | Full Text | References | PDF (378.4 KB)
  • 1952 Views
  • 17 CrossRef citations
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Article
“I Eat Organic for My Benefit and Yours”: Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists
Ioannis Kareklas, Jeffrey R. Carlson & Darrel D. Muehling
Pages: 18-32
Published online: 05 Feb 2014
Abstractfor“I Eat Organic for My Benefit and Yours”: Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists | Full Text | References | PDF (162.4 KB)
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Article
Signaling the Green Sell: The Influence of Eco-Label Source, Argument Specificity, and Product Involvement on Consumer Trust
Lucy Atkinson & Sonny Rosenthal
Pages: 33-45
Published online: 05 Feb 2014
AbstractforSignaling the Green Sell: The Influence of Eco-Label Source, Argument Specificity, and Product Involvement on Consumer Trust | Full Text | References | PDF (453.5 KB)
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Article
Normative Influences on Product Placement Effects: Alcohol Brands in Television Series and the Influence of Presumed Influence
Valeria Noguti & Cristel Antonia Russell
Pages: 46-62
Published online: 05 Feb 2014
AbstractforNormative Influences on Product Placement Effects: Alcohol Brands in Television Series and the Influence of Presumed Influence | Full Text | References | PDF (527.2 KB)
  • 2825 Views
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Article
Children's Advertising Literacy for Advergames: Perception of the Game as Advertising
Soontae An, Hyun Seung Jin & Eun Hae Park
Pages: 63-72
Published online: 05 Feb 2014
AbstractforChildren's Advertising Literacy for Advergames: Perception of the Game as Advertising | Full Text | References | PDF (436.8 KB)
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Article
Exploring the Boundaries of Nostalgic Advertising Effects: A Consideration of Childhood Brand Exposure and Attachment on Consumers’ Responses to Nostalgia-Themed Advertisements
Darrel D. Muehling, David E. Sprott & Abdullah J. Sultan
Pages: 73-84
Published online: 05 Feb 2014
AbstractforExploring the Boundaries of Nostalgic Advertising Effects: A Consideration of Childhood Brand Exposure and Attachment on Consumers’ Responses to Nostalgia-Themed Advertisements | Full Text | References | PDF (284.6 KB)
  • 5532 Views
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Article
Branding Potentials of Keyword Search Ads: The Effects of Ad Rankings on Brand Recognition and Evaluations
Chan Yun Yoo
Pages: 85-99
Published online: 05 Feb 2014
AbstractforBranding Potentials of Keyword Search Ads: The Effects of Ad Rankings on Brand Recognition and Evaluations | Full Text | References | PDF (488.8 KB)
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Article
The Influence of Sender Trust and Advertiser Trust on Multistage Effects of Viral Advertising
Soyoen Cho, Jisu Huh & Ronald J. Faber
Pages: 100-114
Published online: 05 Feb 2014
AbstractforThe Influence of Sender Trust and Advertiser Trust on Multistage Effects of Viral Advertising | Full Text | References | PDF (249.7 KB)
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