Journal of Advertising, Volume 44, Issue 2 (2015)

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Journal of Advertising, Volume 44, Issue 2 (2015)

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Effective Health Messages in Advertising

Introduction

Introduction
Reaching Consumers Through Effective Health Messages: A Public Health Imperative
Marla B. Royne & Marian Levy
Pages: 85-87
Published online: 05 May 2015
First Page PreviewforReaching Consumers Through Effective Health Messages: A Public Health Imperative | Full Text | References | PDF (42 KB)
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Original Articles

Article
Reexamining Health Messages in the Digital Age: A Fresh Look at Source Credibility Effects
Ioannis Kareklas, Darrel D. Muehling & T.J. Weber
Pages: 88-104
Published online: 05 May 2015
AbstractforReexamining Health Messages in the Digital Age: A Fresh Look at Source Credibility Effects | Full Text | References | PDF (761.7 KB)
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Article
Impact of Narratives on Persuasion in Health Communication: A Meta-Analysis
Fuyuan Shen, Vivian C. Sheer & Ruobing Li
Pages: 105-113
Published online: 05 May 2015
AbstractforImpact of Narratives on Persuasion in Health Communication: A Meta-Analysis | Full Text | References | PDF (97.5 KB)
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Article
Have No Fear: How Individuals Differing in Uncertainty Avoidance, Anxiety, and Chance Belief Process Health Risk Messages
Sarah De Meulenaer, Patrick De Pelsmacker & Nathalie Dens
Pages: 114-125
Published online: 05 May 2015
AbstractforHave No Fear: How Individuals Differing in Uncertainty Avoidance, Anxiety, and Chance Belief Process Health Risk Messages | Full Text | References | PDF (347.6 KB)
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Article
Humor Effects in Shame-Inducing Health Issue Advertising: The Moderating Effects of Fear of Negative Evaluation
Hye Jin Yoon
Pages: 126-139
Published online: 05 May 2015
AbstractforHumor Effects in Shame-Inducing Health Issue Advertising: The Moderating Effects of Fear of Negative Evaluation | Full Text | References | PDF (573 KB)
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Article
Healthy Kids: Examining the Effect of Message Framing and Polarity on Children's Attitudes and Behavioral Intentions
Jessica Wyllie, Stacey Baxter & Alicia Kulczynski
Pages: 140-150
Published online: 05 May 2015
AbstractforHealthy Kids: Examining the Effect of Message Framing and Polarity on Children's Attitudes and Behavioral Intentions | Full Text | References | PDF (419.6 KB)
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Article
The Social Status of Health Message Endorsers Influences the Health Intentions of the Powerless
Joshua D. Newton, Jimmy Wong & Fiona J. Newton
Pages: 151-160
Published online: 05 May 2015
AbstractforThe Social Status of Health Message Endorsers Influences the Health Intentions of the Powerless | Full Text | References | PDF (455.6 KB)
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Article
The Myth/Fact Message Frame and Persuasion in Advertising: Enhancing Attitudes Toward the Mentally Ill
Marie A. Yeh & Robert D. Jewell
Pages: 161-172
Published online: 05 May 2015
AbstractforThe Myth/Fact Message Frame and Persuasion in Advertising: Enhancing Attitudes Toward the Mentally Ill | Full Text | References | PDF (191.7 KB)
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