Journal of Advertising, Volume 47, Issue 2 (2018)

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Journal of Advertising, Volume 47, Issue 2 (2018)

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Articles

Article
The Sniffing Effect: Olfactory Sensitivity and Olfactory Imagery in Advertising
Meng-Hsien (Jenny) Lin, Samantha N.N. Cross, Russell N. Laczniak & Terry L. Childers
Pages: 97-111
Published online: 09 Mar 2018
AbstractforThe Sniffing Effect: Olfactory Sensitivity and Olfactory Imagery in Advertising | Full Text | References | PDF (555.1 KB)
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Article
Persuasive Charity Appeals for Less and More Controllable Health Causes: The Roles of Implicit Mindsets and Benefit Frames
Meng-Hua Hsieh & Ozge Yucel-Aybat
Pages: 112-126
Published online: 24 Jan 2018
AbstractforPersuasive Charity Appeals for Less and More Controllable Health Causes: The Roles of Implicit Mindsets and Benefit Frames | Full Text | References | PDF (221.2 KB)
  • 1483 Views
  • 20 CrossRef citations
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Article
Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising
Desirée Schmuck, Jörg Matthes & Brigitte Naderer
Pages: 127-145
Published online: 16 Apr 2018
AbstractforMisleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising | Full Text | References | PDF (796 KB)
  • 80007 Views
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Open Access
Article
Saving Behavior Messaging: Gain/Loss Framing, Self/Family Orientations, and Individual Differences in Collectivism
Hye Jin Yoon & Carrie La Ferle
Pages: 146-160
Published online: 15 Feb 2018
AbstractforSaving Behavior Messaging: Gain/Loss Framing, Self/Family Orientations, and Individual Differences in Collectivism | Full Text | References | PDF (606.8 KB)
  • 1891 Views
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Article
The Impact of Psychological Distance and Construal Level on Consumers' Responses to Taboos in Advertising
Ioannis G. Theodorakis & Grigorios Painesis
Pages: 161-181
Published online: 18 Apr 2018
AbstractforThe Impact of Psychological Distance and Construal Level on Consumers' Responses to Taboos in Advertising | Full Text | References | PDF (1.4 MB) | Supplemental
  • 2668 Views
  • 28 CrossRef citations
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Article
Same-Sex Couples in Advertisements: An Investigation of the Role of Implicit Attitudes on Cognitive Processing and Evaluation
Glenna L. Read, Irene I. van Driel & Robert F. Potter
Pages: 182-197
Published online: 12 Apr 2018
AbstractforSame-Sex Couples in Advertisements: An Investigation of the Role of Implicit Attitudes on Cognitive Processing and Evaluation | Full Text | References | PDF (256.2 KB)
  • 2342 Views
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Article
The Impact of Competitiveness on Consumer Responses to Comparative Advertisements
Ozge Yucel-Aybat & Thomas Kramer
Pages: 198-212
Published online: 08 Feb 2018
AbstractforThe Impact of Competitiveness on Consumer Responses to Comparative Advertisements | Full Text | References | PDF (310.6 KB)
  • 1319 Views
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