Journal of Advertising, Volume 47, Issue 4 (2018)

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Journal of Advertising, Volume 47, Issue 4 (2018)

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Children and Advertising

Introduction

Article
Research on Children and Advertising Then and Now: Challenges and Opportunities for Future Research
Michelle R. Nelson
Pages: 301-308
Published online: 05 Mar 2019
AbstractforResearch on Children and Advertising Then and Now: Challenges and Opportunities for Future Research | Full Text | References | PDF (184.8 KB)
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Articles

Article
How an Advertising Disclosure Alerts Young Adolescents to Sponsored Vlogs: The Moderating Role of a Peer-Based Advertising Literacy Intervention through an Informational Vlog
Steffi De Jans, Veroline Cauberghe & Liselot Hudders
Pages: 309-325
Published online: 04 Jan 2019
AbstractforHow an Advertising Disclosure Alerts Young Adolescents to Sponsored Vlogs: The Moderating Role of a Peer-Based Advertising Literacy Intervention through an Informational Vlog | Full Text | References | PDF (437.1 KB) | Supplemental
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Article
Parenting “YouTube Natives”: The Impact of Pre-Roll Advertising and Text Disclosures on Parental Responses to Sponsored Child Influencer Videos
Nathaniel J. Evans, Mariea Grubbs Hoy & Courtney Carpenter Childers
Pages: 326-346
Published online: 24 Jan 2019
AbstractforParenting “YouTube Natives”: The Impact of Pre-Roll Advertising and Text Disclosures on Parental Responses to Sponsored Child Influencer Videos | Full Text | References | PDF (946.6 KB)
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Article
What Components Should Be Included in Advertising Literacy Education? Effect of Component Types and the Moderating Role of Age
Yoori Hwang, Jung-Yoon Yum & Se-Hoon Jeong
Pages: 347-361
Published online: 11 Jan 2019
AbstractforWhat Components Should Be Included in Advertising Literacy Education? Effect of Component Types and the Moderating Role of Age | Full Text | References | PDF (304 KB)
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Article
Effectiveness of a School-Based Media Literacy Curriculum in Encouraging Critical Attitudes about Advertising Content and Forms among Boys and Girls
Laras Sekarasih, Erica Scharrer, Christine Olson, Gamze Onut & Kylie Lanthorn
Pages: 362-377
Published online: 30 Jan 2019
AbstractforEffectiveness of a School-Based Media Literacy Curriculum in Encouraging Critical Attitudes about Advertising Content and Forms among Boys and Girls | Full Text | References | PDF (371.3 KB)
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Article
To Meet or Meat? Homophones in Advertising Encourage Judgments and Behaviors in Children
Jasmina Ilicic, Stacey M. Baxter & Alicia Kulczynski
Pages: 378-394
Published online: 11 Jan 2019
AbstractforTo Meet or Meat? Homophones in Advertising Encourage Judgments and Behaviors in Children | Full Text | References | PDF (1.1 MB)
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Article
When a Correction Contradicts: Countermessages May Increase Adolescents’ Ambivalence in Response to Drinking-Related Narratives
Cristel A. Russell, Anne M. Hamby & Dale W. Russell
Pages: 395-411
Published online: 02 Jan 2019
AbstractforWhen a Correction Contradicts: Countermessages May Increase Adolescents’ Ambivalence in Response to Drinking-Related Narratives | Full Text | References | PDF (15.5 MB)
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Article
Jack and Jill Be Nimble: A Historical Analysis of an “Adless” Children’s Magazine
Steven Holiday
Pages: 412-428
Published online: 30 Jan 2019
AbstractforJack and Jill Be Nimble: A Historical Analysis of an “Adless” Children’s Magazine | Full Text | References | PDF (1.2 MB)
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