Journal of Advertising, Volume 49, Issue 1 (2020)

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Journal of Advertising, Volume 49, Issue 1 (2020)

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Editorials

Editorial
What Comes Next?
Shelly Rodgers PhD
Pages: 1-2
Published online: 29 Jan 2020
CitationforWhat Comes Next? | Full Text | PDF (118.6 KB) | EPUB
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Articles

Article
Patterns in Motion: How Visual Patterns in Ads Affect Product Evaluations
Stefania Farace, Anne Roggeveen, Francisco Villarroel Ordenes, Ko De Ruyter, Martin Wetzels & Dhruv Grewal
Pages: 3-17
Published online: 03 Sep 2019
AbstractforPatterns in Motion: How Visual Patterns in Ads Affect Product Evaluations | Full Text | References | PDF (1.3 MB) | EPUB
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Article
Selling Feminism: How Female Empowerment Campaigns Employ Postfeminist Discourses
Kasey Windels, Sara Champlin, Summer Shelton, Yvette Sterbenk & Maddison Poteet
Pages: 18-33
Published online: 21 Nov 2019
AbstractforSelling Feminism: How Female Empowerment Campaigns Employ Postfeminist Discourses | Full Text | References | PDF (264.6 KB) | EPUB
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Article
Pride, Guilt, and Self-Regulation in Cause-Related Marketing Advertisements
Joshua T. Coleman, Marla B. Royne (Stafford)Kathrynn R. Pounders
Pages: 34-60
Published online: 10 Dec 2019
AbstractforPride, Guilt, and Self-Regulation in Cause-Related Marketing Advertisements | Full Text | References | PDF (2.4 MB) | EPUB
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Article
Sounds of Green: How Brand Name Sounds Metaphorically Convey Environmental Friendliness
Pradnya Joshi & Ann Kronrod
Pages: 61-77
Published online: 23 Dec 2019
AbstractforSounds of Green: How Brand Name Sounds Metaphorically Convey Environmental Friendliness | Full Text | References | PDF (798.7 KB) | EPUB | Supplemental
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Article
Sizing Up Without Selling Out: The Role of Authenticity in Maintaining Long-Run Consumer Support for Successful Underdog Brands
Jennifer Christie Siemens, Danny Weathers, Scott Smith & Dan Fisher
Pages: 78-97
Published online: 30 Jan 2020
AbstractforSizing Up Without Selling Out: The Role of Authenticity in Maintaining Long-Run Consumer Support for Successful Underdog Brands | Full Text | References | PDF (423.3 KB) | EPUB
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Research Note

Article
Healthy (In)Congruence: When Hispanic Identity and Self-Framed Messages Increase Healthier Choices
Tessa Garcia-Collart, Nuket Serin & Jayati Sinha
Pages: 98-108
Published online: 18 Dec 2019
AbstractforHealthy (In)Congruence: When Hispanic Identity and Self-Framed Messages Increase Healthier Choices | Full Text | References | PDF (1 MB) | EPUB
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