Journal of Advertising, Volume 50, Issue 5 (2021)

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Journal of Advertising, Volume 50, Issue 5 (2021)

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Special Section: Social Media Influencer Advertising

Introduction
Navigating the Future of Influencer Advertising: Consolidating What Is Known and Identifying New Research Directions
Sara Rosengren & Colin Campbell
Pages: 505-509
Published online: 09 Nov 2021
First Page PreviewforNavigating the Future of Influencer Advertising: Consolidating What Is Known and Identifying New Research Directions | Full Text | References | PDF (655.2 KB) | EPUB
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Free Access
Article
How Consumers Consume Social Media Influence
Joachim Scholz
Pages: 510-527
Published online: 21 Oct 2021
AbstractforHow Consumers Consume Social Media Influence | Full Text | References | PDF (1.5 MB) | EPUB
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Article
Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital
Gillian Brooks, Jenna Drenten & Mikolaj Jan Piskorski
Pages: 528-547
Published online: 22 Nov 2021
AbstractforInfluencer Celebrification: How Social Media Influencers Acquire Celebrity Capital | Full Text | References | PDF (2.1 MB) | EPUB
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Open Access
Article
Multifaceted Influencers: Toward a New Typology for Influencer Roles in Advertising
Ksenia Rundin & Jonas Colliander
Pages: 548-564
Published online: 17 Nov 2021
AbstractforMultifaceted Influencers: Toward a New Typology for Influencer Roles in Advertising | Full Text | References | PDF (1.4 MB) | EPUB | Supplemental
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Open Access
Article
Speaking Up on Black Lives Matter: A Comparative Study of Consumer Reactions toward Brand and Influencer-Generated Corporate Social Responsibility Messages
Jeongwon Yang, Ploypin Chuenterawong & Krittaphat Pugdeethosapol
Pages: 565-583
Published online: 09 Nov 2021
AbstractforSpeaking Up on Black Lives Matter: A Comparative Study of Consumer Reactions toward Brand and Influencer-Generated Corporate Social Responsibility Messages | Full Text | References | PDF (1.7 MB) | EPUB | Supplemental
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Article
David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers
Jiwoon Park, Ji Min Lee, Vikki Yiqi Xiong, Felix Septianto & Yuri Seo
Pages: 584-602
Published online: 26 Oct 2021
AbstractforDavid and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers | Full Text | References | PDF (2 MB) | EPUB | Supplemental
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Regular Articles

Article
A Fresh Start for Stigmatized Groups: The Effect of Cultural Identity Mindset Framing in Brand Advertising
Tyler Milfeld, Eric Haley & Daniel J. Flint
Pages: 603-621
Published online: 18 May 2021
AbstractforA Fresh Start for Stigmatized Groups: The Effect of Cultural Identity Mindset Framing in Brand Advertising | Full Text | References | PDF (2 MB) | EPUB
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Article
Unintended Consequences of Warmth Appeals: An Extension of the Compensation Effect between Warmth and Competence to Advertising
Taemin Kim & Jennifer Gerard Ball
Pages: 622-638
Published online: 19 Aug 2021
AbstractforUnintended Consequences of Warmth Appeals: An Extension of the Compensation Effect between Warmth and Competence to Advertising | Full Text | References | PDF (1.2 MB) | EPUB
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Article
I Feel It in My Brain: Understanding the Processes Underlying the Influence of Ad Affect on Memory Using fMRI
Tomer Bakalash & Hila Riemer
Pages: 639-655
Published online: 12 Oct 2021
AbstractforI Feel It in My Brain: Understanding the Processes Underlying the Influence of Ad Affect on Memory Using fMRI | Full Text | References | PDF (2 MB) | EPUB | Supplemental
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