Journal of Advertising, Volume 52, Issue 5 (2023)

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Journal of Advertising, Volume 52, Issue 5 (2023)

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Introduction

Introduction
Inclusive Advertising for a Better World
Giampaolo Viglia, Wan-Hsiu Sunny Tsai, Gopal Das & Iryna Pentina
Pages: 643-646
Published online: 24 Oct 2023
First Page PreviewforInclusive Advertising for a Better World | Full Text | References | PDF (380.4 KB) | EPUB
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Open Access

Original Research Articles

Article
Driving Impact through Inclusive Advertising: An Examination of Award-Winning Gender-Inclusive Advertising
Linda Tuncay Zayer, Catherine A. Coleman & Lauren Gurrieri
Pages: 647-665
Published online: 05 Oct 2023
AbstractforDriving Impact through Inclusive Advertising: An Examination of Award-Winning Gender-Inclusive Advertising | Full Text | References | PDF (1.4 MB) | EPUB | Supplemental
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Free Access
Article
Body as a Process versus Body as an Object: The Consequences of How Larger-Bodied Women Are Portrayed in Health-Related Advertising
Deepika Naidu, Andrew W. Perkins & Elizabeth Howlett
Pages: 666-687
Published online: 24 Oct 2023
AbstractforBody as a Process versus Body as an Object: The Consequences of How Larger-Bodied Women Are Portrayed in Health-Related Advertising | Full Text | References | PDF (1.6 MB) | EPUB | Supplemental
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Article
Leveraging Social Media Advertising to Foster Female Consumers’ Empowerment and Engagement: The Role of Regulatory Mode
Felix Septianto, Frank Mathmann, Linda D. Hollebeek & E. Tory Higgins
Pages: 688-705
Published online: 24 Oct 2023
AbstractforLeveraging Social Media Advertising to Foster Female Consumers’ Empowerment and Engagement: The Role of Regulatory Mode | Full Text | References | PDF (1.5 MB) | EPUB
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Article
The Advertising Industry’s Advice on Accessibility and Disability Representation: A Critical Discourse Analysis
Edward Timke
Pages: 706-720
Published online: 24 Oct 2023
AbstractforThe Advertising Industry’s Advice on Accessibility and Disability Representation: A Critical Discourse Analysis | Full Text | References | PDF (762.1 KB) | EPUB
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Article
Inclusivity in Advertising: A Typology Framework for Understanding Consumer Reactions
Dean Charles Hugh Wilkie, Amelie Jay Burgess, Abas Mirzaei & Rebecca M. Dolan
Pages: 721-738
Published online: 24 Oct 2023
AbstractforInclusivity in Advertising: A Typology Framework for Understanding Consumer Reactions | Full Text | References | PDF (1.1 MB) | EPUB | Supplemental
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Article
Benefactor- versus Recipient-Focused Charitable Appeals: How to Leverage In-Group Bias to Promote Donations for Out-Group Recipients
Bingqing (Miranda) Yin & Yexin Jessica Li
Pages: 739-755
Published online: 24 Oct 2023
AbstractforBenefactor- versus Recipient-Focused Charitable Appeals: How to Leverage In-Group Bias to Promote Donations for Out-Group Recipients | Full Text | References | PDF (1.4 MB) | EPUB | Supplemental
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Article
Social Exclusion: A Bibliometric Analysis and Future Research Directions in Advertising
Yeyi Liu, Kshitij Bhoumik, Aulona Ulqinaku & Laura Grazzini
Pages: 756-773
Published online: 24 Oct 2023
AbstractforSocial Exclusion: A Bibliometric Analysis and Future Research Directions in Advertising | Full Text | References | PDF (1.1 MB) | EPUB | Supplemental
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Research Note

Article
Ethnic Minorities in Advertising
Anna Rößner & Martin Eisend
Pages: 774-784
Published online: 24 Oct 2023
AbstractforEthnic Minorities in Advertising | Full Text | References | PDF (1.2 MB) | EPUB | Supplemental
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Open Access

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