Journal of Asia-Pacific Business, Volume 21, Issue 3 (2020)

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Journal of Asia-Pacific Business, Volume 21, Issue 3 (2020)

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Editorial

Editorial
Economic Challenges and Adjustments for the Asia-Pacific Region: COVID-19 and Beyond
Riad A. Ajami
Pages: 165-168
Published online: 29 Jun 2020
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Research Article

Article
Brand Desire: Scale Development and Empirical Examination
Richa Joshi & Rajan Yadav
Pages: 169-184
Published online: 02 Jul 2020
AbstractforBrand Desire: Scale Development and Empirical Examination | Full Text | References | PDF (579.2 KB) | EPUB
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Article
Social Media and Consumer Engagement: The Case of Malaysian Student Entrepreneurs
Abdullah Al Mamun, Noorshella Binti Che Nawi, Noorul Azwin Binti Md Nasir & Syed Ali Fazal
Pages: 185-206
Published online: 14 Jul 2020
AbstractforSocial Media and Consumer Engagement: The Case of Malaysian Student Entrepreneurs | Full Text | References | PDF (493.8 KB) | EPUB
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Article
An Empirical Investigation of Factors Influencing Young Indian Consumer Decision Making
Ruchika Sachdeva
Pages: 207-226
Published online: 29 Jun 2020
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Article
Impact of Bank-Specific and External Factors on Profitability: An Empirical Study of PSU Banks in India
Birajit Mohanty & Sankersan Sarkar
Pages: 227-242
Published online: 06 Jul 2020
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