Journal of Business-to-Business Marketing, Volume 21, Issue 2 (2014)

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Journal of Business-to-Business Marketing, Volume 21, Issue 2 (2014)

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Announcement

Announcement
Outstanding Article of the Year – 2013
Page: 63
Published online: 23 May 2014
CitationforOutstanding Article of the Year – 2013 | Full Text | PDF (51.7 KB)
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Articles

Article
Research on the Patent Innovation Performance of University–Industry Collaboration Based on Complex Network Analysis
Jiang MingJi & Zhou Ping
Pages: 65-83
Published online: 23 May 2014
AbstractforResearch on the Patent Innovation Performance of University–Industry Collaboration Based on Complex Network Analysis | Full Text | References | PDF (321.7 KB)
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Article
The Effects of Relationship Marketing on Share of Business: A Synthesis and Comparison of Models
Armando Luis Vieira, Heidi Winklhofer & Christine Ennew
Pages: 85-110
Published online: 23 May 2014
AbstractforThe Effects of Relationship Marketing on Share of Business: A Synthesis and Comparison of Models | Full Text | References | PDF (366.2 KB)
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Article
Using Signals to Initiate Importer-Exporter Relationships: Evidence from Vietnamese Importers
Mai T. T. Nguyen, Nigel J. Barrett & Tho D. Nguyen
Pages: 111-122
Published online: 23 May 2014
AbstractforUsing Signals to Initiate Importer-Exporter Relationships: Evidence from Vietnamese Importers | Full Text | References | PDF (223.1 KB)
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Article
Information Asymmetries as Antecedents of Opportunism in Buyer-Supplier Relationships: Testing Principal-Agent Theory
Claus Steinle, Holger Schiele & Tanja Ernst
Pages: 123-140
Published online: 23 May 2014
AbstractforInformation Asymmetries as Antecedents of Opportunism in Buyer-Supplier Relationships: Testing Principal-Agent Theory | Full Text | References | PDF (278.8 KB)
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Book Review

Book Review
The End of Corporate Social Responsibility: Crisis & Critique, by Peter Fleming and Marc T. Jones
Ross Brennan
Pages: 141-143
Published online: 23 May 2014
First Page PreviewforThe End of Corporate Social Responsibility: Crisis & Critique, by Peter Fleming and Marc T. Jones | Full Text | References | PDF (82 KB)
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