Journal of Business-to-Business Marketing, Volume 24, Issue 2 (2017)

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Journal of Business-to-Business Marketing, Volume 24, Issue 2 (2017)

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Articles

Article
Impact of Stressful Situations on Salespersons' Gestures
Philippe Coffre
Pages: 81-97
Published online: 25 May 2017
AbstractforImpact of Stressful Situations on Salespersons' Gestures | Full Text | References | PDF (1.2 MB)
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Article
Power-Base Effects on Salesperson Motivation and Performance: A Contingency View
Michael L. Mallin & Charles B. Ragland
Pages: 99-121
Published online: 12 Jun 2017
AbstractforPower-Base Effects on Salesperson Motivation and Performance: A Contingency View | Full Text | References | PDF (1.6 MB)
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Article
Double-Loop Sales Adaptation: A Conceptual Model and an Empirical Investigation
Paul Viio & Fredrik Nordin
Pages: 123-137
Published online: 24 May 2017
AbstractforDouble-Loop Sales Adaptation: A Conceptual Model and an Empirical Investigation | Full Text | References | PDF (1 MB)
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Article
Brand Loyalty Versus Store Loyalty: Consumers’ Role in Determining Dependence Structure of Supplier–Retailer Dyads
Chuang Zhang, Guijun Zhuang, Zhilin Yang & Yang Zhang
Pages: 139-160
Published online: 25 May 2017
AbstractforBrand Loyalty Versus Store Loyalty: Consumers’ Role in Determining Dependence Structure of Supplier–Retailer Dyads | Full Text | References | PDF (1.5 MB)
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Book Review

Book Review
Corrupt Research—The Case for Reconceptualizing Empirical Management and Social Science, by Raymond Hubbard
SAGE Publications, 2016
Karon Frances Sibbritt & Rod Evans
Pages: 161-163
Published online: 24 May 2017
First Page PreviewforCorrupt Research—The Case for Reconceptualizing Empirical Management and Social Science, by Raymond Hubbard | Full Text | References | PDF (225.4 KB)
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