Journal of Food Products Marketing, Volume 16, Issue 3 (2010)

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Journal of Food Products Marketing, Volume 16, Issue 3 (2010)

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Competetive Advantage of the Food Industry in the Balkans

Editorial

Editorial
Competitive Advantage of the Food Industry in the Balkans
Sanda Renko & Claudio Vignali
Page: 261
Published online: 24 Jun 2010
CitationforCompetitive Advantage of the Food Industry in the Balkans | Full Text | PDF (41.9 KB)
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Articles

Article
Collective Wine Export Promotion in Transitional Countries: The Case of Croatia
Jasna Čačić, Jasenka Gajdoš Kljusurić, Laszlo Karpati & Dražen Čačić
Pages: 262-277
Published online: 24 Jun 2010
AbstractforCollective Wine Export Promotion in Transitional Countries: The Case of Croatia | Full Text | References | PDF (166.2 KB)
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Article
What Motivates Consumers to Buy Organic Food: Comparison of Croatia, Bosnia Herzegovina, and Slovenia
Marija Cerjak, Željka Mesić, Marko Kopić, Damir Kovačić & Jerko Markovina
Pages: 278-292
Published online: 24 Jun 2010
AbstractforWhat Motivates Consumers to Buy Organic Food: Comparison of Croatia, Bosnia Herzegovina, and Slovenia | Full Text | References | PDF (237.4 KB)
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Article
Psychographic Segmentation of the Zagreb Apple Market
Damir Kovačić, Marija Cerjak, Jerko Markovina & Robert Črep
Pages: 293-308
Published online: 24 Jun 2010
AbstractforPsychographic Segmentation of the Zagreb Apple Market | Full Text | References | PDF (302 KB)
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Article
Understanding the Role of Food in Rural Tourism Development in a Recovering Economy
Sanda Renko, Natasha Renko & Tea Polonijo
Pages: 309-324
Published online: 24 Jun 2010
AbstractforUnderstanding the Role of Food in Rural Tourism Development in a Recovering Economy | Full Text | References | PDF (161.1 KB)
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Article
Wine Market Segmentation in Continental Croatia
Zorislav Kalazić, Mirna Leko Šimić & Jasna Horvat
Pages: 325-335
Published online: 24 Jun 2010
AbstractforWine Market Segmentation in Continental Croatia | Full Text | References | PDF (219.3 KB)
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