Journal of Food Products Marketing, Volume 16, Issue 4 (2010)

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Journal of Food Products Marketing, Volume 16, Issue 4 (2010)

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Articles

Article
Marketing Chewing Gum: A Case Study of a Cypriot Company
Evangelia K. Blery & Loukas Antoniades
Pages: 337-349
Published online: 21 Sep 2010
AbstractforMarketing Chewing Gum: A Case Study of a Cypriot Company | Full Text | References | PDF (166.8 KB)
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Article
Healthy Food at Work? An Examination of a Proposed Catering Service Concept
Gary L. Geissler
Pages: 350-360
Published online: 21 Sep 2010
AbstractforHealthy Food at Work? An Examination of a Proposed Catering Service Concept | Full Text | References | PDF (284.8 KB)
  • 735 Views
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Article
Value Innovation in Export Marketing Strategy: The Case of a Canadian Firm in Japan
Renee B. Kim
Pages: 361-372
Published online: 21 Sep 2010
AbstractforValue Innovation in Export Marketing Strategy: The Case of a Canadian Firm in Japan | Full Text | References | PDF (609.2 KB)
  • 718 Views
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Article
Agri-tainment: A New Crop for Farmers
Mark Mitchell & Gregory Turner
Pages: 373-385
Published online: 21 Sep 2010
AbstractforAgri-tainment: A New Crop for Farmers | Full Text | References | PDF (98.5 KB)
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Article
Impact of Multiple Perceived Value on Consumers' Brand Preference and Purchase Intention: A Case of Snack Foods
Edward Shih-Tse Wang
Pages: 386-397
Published online: 21 Sep 2010
AbstractforImpact of Multiple Perceived Value on Consumers' Brand Preference and Purchase Intention: A Case of Snack Foods | Full Text | References | PDF (162.7 KB)
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Article
Indian Consumers' Value-Based New Food Product Adoption
Zee-Sun Yun & Dawn Thorndyke Pysarchik
Pages: 398-417
Published online: 21 Sep 2010
AbstractforIndian Consumers' Value-Based New Food Product Adoption | Full Text | References | PDF (413 KB)
  • 576 Views
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Article
Analyzing the Market for Imported Cheese in Mexico
Miguel A. Ramirez, Kraig M. Jones, Juan Francisco Arellano-Vaca & Kellie Curry Raper
Pages: 418-429
Published online: 21 Sep 2010
AbstractforAnalyzing the Market for Imported Cheese in Mexico | Full Text | References | PDF (157.9 KB)
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