Journal of Food Products Marketing, Volume 26, Issue 6 (2020)

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Journal of Food Products Marketing, Volume 26, Issue 6 (2020)

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Original Paper

Article
The Role of Sponsorship and Public Relations in Brand Equity Creation: An Exploratory of Vietnamese Consumers Perception of Soft Drinks
Le Dang Lang, Le Tan Buu & Nguyen Van Hien
Pages: 385-400
Published online: 16 Jul 2020
AbstractforThe Role of Sponsorship and Public Relations in Brand Equity Creation: An Exploratory of Vietnamese Consumers Perception of Soft Drinks | Full Text | References | PDF (495.6 KB) | EPUB
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Research Article

Article
Marketing Processed Organic Foods: The Impact of Promotional Message Framing (Vice Vs. Virtue Advertising) on Perceptions of Healthfulness
George Anghelcev, Siobhan McGroarty, Sela Sar, Jas L. Moultrie & Yan Huang
Pages: 401-424
Published online: 14 Jul 2020
AbstractforMarketing Processed Organic Foods: The Impact of Promotional Message Framing (Vice Vs. Virtue Advertising) on Perceptions of Healthfulness | Full Text | References | PDF (6.9 MB) | EPUB
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Open Access

Original Paper

Article
Switching Intention from Traditional to Online Groceries Using the Moderating Effect of Gender in Indonesia
Putu Wuri Handayani, Rismanti Amalia Nurahmawati, Ave Adriana Pinem & Fatimah Azzahro
Pages: 425-439
Published online: 14 Jul 2020
AbstractforSwitching Intention from Traditional to Online Groceries Using the Moderating Effect of Gender in Indonesia | Full Text | References | PDF (567.5 KB) | EPUB
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Research Article

Article
Culture and Healthy Lifestyle: Factors Influencing the Decision to Buy Quinoa in the City of Latacunga in Cotopaxi Province, Ecuador
Patricia Hernández Medina, Rafael Hernández Maqueda, Paul Gavilanes & Karina P. Marin Quevedo
Pages: 440-455
Published online: 14 Jul 2020
AbstractforCulture and Healthy Lifestyle: Factors Influencing the Decision to Buy Quinoa in the City of Latacunga in Cotopaxi Province, Ecuador | Full Text | References | PDF (938.5 KB) | EPUB
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