Journal of Food Products Marketing, Volume 28, Issue 5 (2022)

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Journal of Food Products Marketing, Volume 28, Issue 5 (2022)

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Original Paper

Article
YouTube Influencers: A New Defense against Childhood Obesity?
Jessica Castonguay & Nicole Messina
Pages: 211-227
Published online: 22 Jun 2022
AbstractforYouTube Influencers: A New Defense against Childhood Obesity? | Full Text | References | PDF (473.7 KB) | EPUB
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Article
Demographics, Alcoholic Beverage Purchase Patterns, and Attitudes Driving Hard Cider Expenditures
Jackie Yenerall, Kimberly Jensen, David W. Hughes, Carlos Trejo-Pech & Karen L. DeLong
Pages: 228-241
Published online: 05 Jul 2022
AbstractforDemographics, Alcoholic Beverage Purchase Patterns, and Attitudes Driving Hard Cider Expenditures | Full Text | References | PDF (509.1 KB) | EPUB
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Article
An Exploration of health-consciousness and Character Weight as Factors Influencing Adolescents’ Perceptions of a Healthy Food Ad
Jessica Castonguay, Aysen Bakir & Jeffrey G. Blodgett
Pages: 242-255
Published online: 03 Jul 2022
AbstractforAn Exploration of health-consciousness and Character Weight as Factors Influencing Adolescents’ Perceptions of a Healthy Food Ad | Full Text | References | PDF (912.7 KB) | EPUB
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