Health Marketing Quarterly, Volume 19, Issue 1 (2001)

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Health Marketing Quarterly, Volume 19, Issue 1 (2001)

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EDITORIAL

Editorial
Editorial
Pages: 1-2
Published online: 04 Oct 2008
CitationforEditorial | PDF (403.2 KB)
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Original Articles

Article
Patients' Perceptions of Service Quality Dimensions
An Empirical Examination of Health Care in New Zealand
Michael D. Clemes, Lucie K. Ozanne & Walter L. Laurensen
Pages: 3-22
Published online: 04 Oct 2008
AbstractforPatients' Perceptions of Service Quality Dimensions | References | PDF (482.5 KB)
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Article
An Improved Scale for Assessing Patients' Trust in Their Physician
Birgit Leisen & Michael R. Hyman
Pages: 23-42
Published online: 04 Oct 2008
AbstractforAn Improved Scale for Assessing Patients' Trust in Their Physician | References | PDF (485.8 KB)
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Article
Strategic Decision-Making Among Top Executives in Acute-Care Hospitals
Bruce A. Walters, Irvine Clarke III, E. Scott Henley & Mahmood Shandiz
Pages: 43-59
Published online: 04 Oct 2008
AbstractforStrategic Decision-Making Among Top Executives in Acute-Care Hospitals | References | PDF (466.5 KB)
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Article
Consumer Involvement
Effects on Information Processing from Over-the-Counter Medication Labels
Sujit S. Sansgiry, Paul S. Cady & Shubhada Sansgiry
Pages: 61-78
Published online: 04 Oct 2008
AbstractforConsumer Involvement | References | PDF (487.6 KB)
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Article
The New Social Marketing Challenge to Promote Radon Testing
Jackie A. Dipofi, Michael S. Latour & Tony L. Henthorne
Pages: 79-90
Published online: 04 Oct 2008
AbstractforThe New Social Marketing Challenge to Promote Radon Testing | References | PDF (464.2 KB)
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Article
Physicians' Perceptions and Uses of Commercial Drug Information Sources
An Examination of Pharmaceutical Marketing to Physicians
Lisa D. Spiller & Walter W. Wymer Jr.
Pages: 91-106
Published online: 04 Oct 2008
AbstractforPhysicians' Perceptions and Uses of Commercial Drug Information Sources | References | PDF (469.2 KB)
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REVIEW OF THE CURRENT HEALTH CARE MARKETING LITERATURE

REVIEW OF THE CURRENT HEALTH CARE MARKETING LITERATURE
Pages: 107-110
Published online: 04 Oct 2008
AbstractforREVIEW OF THE CURRENT HEALTH CARE MARKETING LITERATURE | PDF (413.8 KB)
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