Health Marketing Quarterly, Volume 19, Issue 2 (2001)

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Health Marketing Quarterly, Volume 19, Issue 2 (2001)

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EDITORS' COLUMN

Article
EDITORS' COLUMN
David P. Paul III & Earl D. Honeycutt Jr.
Pages: 1-2
Published online: 22 Sep 2008
CitationforEDITORS' COLUMN | PDF (9.6 KB)
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Original Articles

Article
Physicians' Adoption of Information Technology
A Consumer Behavior Approach
Mary S. Eger, R. Lynn Godkin & Sean R. Valentine
Pages: 3-21
Published online: 22 Sep 2008
AbstractforPhysicians' Adoption of Information Technology | References | PDF (64.9 KB)
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Article
Using the Internet to Deliver Health Care Value
Scott Macstravic
Pages: 23-31
Published online: 22 Sep 2008
AbstractforUsing the Internet to Deliver Health Care Value | References | PDF (32.4 KB)
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Article
Redesigning Geriatric Healthcare
How Cross-Functional Teams and Process Improvement Provide a Competitive Advantage
Barbara Carrick Andrews, Judy Kaye, Marilyn Bowcutt & Joseph Campbell
Pages: 33-48
Published online: 22 Sep 2008
AbstractforRedesigning Geriatric Healthcare | References | PDF (57 KB)
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Article
Taking Your Medicine
Relational Steps to Improving Patient Compliance
Angela Hausman
Pages: 49-71
Published online: 22 Sep 2008
AbstractforTaking Your Medicine | References | PDF (74.6 KB)
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Article
Determinant Attributes in Nursing Home Choice
Profiling Attribute Segments
C. Jeanne Hill
Pages: 73-88
Published online: 22 Sep 2008
AbstractforDeterminant Attributes in Nursing Home Choice | References | PDF (54.2 KB)
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REVIEW OF THE CURRENT HEALTH CARE MARKETING LITERATURE

REVIEW OF THE CURRENT HEALTH CARE MARKETING LITERATURE
Pages: 89-91
Published online: 22 Sep 2008
AbstractforREVIEW OF THE CURRENT HEALTH CARE MARKETING LITERATURE | PDF (11.4 KB)
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CONFERENCE CALLS FOR HEALTH CARE MARKETERS

CONFERENCE CALLS FOR HEALTH CARE MARKETERS
David P. Paul III
Pages: 93-95
Published online: 22 Sep 2008
First Page PreviewforCONFERENCE CALLS FOR HEALTH CARE MARKETERS | PDF (9.7 KB)
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