Health Marketing Quarterly, Volume 19, Issue 4 (2002)

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Health Marketing Quarterly, Volume 19, Issue 4 (2002)

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EDITORIAL

Editorial
EDITORIAL
David P. Paul III, DDS, PhD & Earl D. Honeycutt Jr. PhD
Pages: 1-2
Published online: 25 Sep 2008
CitationforEDITORIAL | PDF (521.4 KB)
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Original Articles

Article
Improve Your Marketing Effectiveness and Net Income Through Better Prospecting
William R. Gombeski Jr. MBA, MPH, David Kantor MBA, Nadine A. Bendycki MA & Jeff Wack PhD
Pages: 3-19
Published online: 25 Sep 2008
AbstractforImprove Your Marketing Effectiveness and Net Income Through Better Prospecting | References | PDF (722.4 KB)
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Article
Assessing Medicaid Patients' Perceptions of the OB/GYN-Patient Relationship
Tammy Neal Crutchfield PhD, Vicki Blakney Eveland DBA & A. Peter Eveland EdD
Pages: 21-37
Published online: 25 Sep 2008
AbstractforAssessing Medicaid Patients' Perceptions of the OB/GYN-Patient Relationship | References | PDF (604.3 KB)
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Article
Keeping the Medical Practice Financially Viable
A Marketer's Approach
Michelle L. Patrick PhD, Anthony J. Capraro PhD & Candace M. Credito BS
Pages: 39-53
Published online: 25 Sep 2008
AbstractforKeeping the Medical Practice Financially Viable | References | PDF (600.8 KB)
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Article
Changing Drivers' Intentions and Behaviours Using Fear-Based Driver Fatigue Advertisements
Richard Tay PhD & Barry Watson PhD Candidate
Pages: 55-68
Published online: 25 Sep 2008
AbstractforChanging Drivers' Intentions and Behaviours Using Fear-Based Driver Fatigue Advertisements | References | PDF (592.9 KB)
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Article
Consumption Value Theory and the Marketing of Public Health
An Effective Formative Research Tool
Douglas G. Nelson MSW & Kent Byus PhD
Pages: 69-85
Published online: 25 Sep 2008
AbstractforConsumption Value Theory and the Marketing of Public Health | References | PDF (610.5 KB)
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BOOK REVIEW

Book Review
BOOK REVIEW
Pages: 89-90
Published online: 25 Sep 2008
AbstractforBOOK REVIEW | PDF (520.5 KB)
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