Health Marketing Quarterly, Volume 22, Issue 4 (2005)

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Health Marketing Quarterly, Volume 22, Issue 4 (2005)

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EDITORS' COLUMN

Article
EDITORS' COLUMN
David P. Paul & Earl D. Honeycutt Jr.
Pages: 1-2
Published online: 24 Sep 2008
CitationforEDITORS' COLUMN | PDF (520.5 KB)
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Original Articles

Article
Participant Satisfaction with the Vocational Rehabilitation Process
A Micro Perspective of Relationship Dimensions
Carol Scovotti Dps & James W. Peltier PhD
Pages: 3-26
Published online: 24 Sep 2008
AbstractforParticipant Satisfaction with the Vocational Rehabilitation Process | References | PDF (680.7 KB)
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Article
Pharmaceutical Drug Marketing Strategies and Tactics
A Comparative Analysis of Attitudes Held by Pharmaceutical Representatives and Physicians
R. Stephen Parker DBA & Charles E. Pettijohn DBA
Pages: 27-43
Published online: 24 Sep 2008
AbstractforPharmaceutical Drug Marketing Strategies and Tactics | References | PDF (614.2 KB)
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Article
How Well Do Direct-to-Consumer (DTC) Prescription Drug Web Sites Meet FDA Guidelines and Public Policy Concerns?
Wendy Macias Phd & Liza Stavchansky Lewis PhD
Pages: 45-71
Published online: 24 Sep 2008
AbstractforHow Well Do Direct-to-Consumer (DTC) Prescription Drug Web Sites Meet FDA Guidelines and Public Policy Concerns? | References | PDF (659.3 KB)
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Article
Physicians' Decision Process for Drug Prescription and the Impact of Pharmaceutical Marketing Mix Instruments
Katia Campo, Odette De Staebel MSc, Els Gijsbrechts & Walter van Waterschoot
Pages: 73-107
Published online: 24 Sep 2008
AbstractforPhysicians' Decision Process for Drug Prescription and the Impact of Pharmaceutical Marketing Mix Instruments | References | PDF (749.4 KB)
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