Health Marketing Quarterly, Volume 23, Issue 1 (2005)

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Health Marketing Quarterly, Volume 23, Issue 1 (2005)

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EDITORS' COLUMN

Editorial
EDITORS' COLUMN
David P. Paul III & Earl D. Honeycutt Jr.
Pages: 1-2
Published online: 15 Oct 2008
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Original Articles

Article
Are We Too Fixated on Clinical Trial Data?
The Case for Using Embedded Case Histories to Influence Prescribing
Iain R. Black PhD
Pages: 3-19
Published online: 15 Oct 2008
First Page PreviewforAre We Too Fixated on Clinical Trial Data? | References | PDF (817.1 KB)
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Article
Identifying the Personality Characteristics of Healthy Eaters and Exercisers
A Hierarchical Model Approach
Troy B. Adams & John C. Mowen
Pages: 21-42
Published online: 15 Oct 2008
AbstractforIdentifying the Personality Characteristics of Healthy Eaters and Exercisers | References | PDF (619.6 KB)
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Article
Consumer Receptiveness to Non-Traditional Roles for Community Pharmacists
Dennis H. Tootelian PhD, Lynn W. Rolston BS & Michael J. Negrete PharmD
Pages: 43-56
Published online: 15 Oct 2008
AbstractforConsumer Receptiveness to Non-Traditional Roles for Community Pharmacists | References | PDF (586.8 KB)
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Article
Service Preferences Differences Between Community Pharmacy and Supermarket Pharmacy Patrons
Angela Dominelli PhD, RPh, Macary Weck Marciniak PharmD, BCPS & Janice Jarvis MA, MS
Pages: 57-79
Published online: 15 Oct 2008
AbstractforService Preferences Differences Between Community Pharmacy and Supermarket Pharmacy Patrons | References | PDF (685.4 KB)
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