Health Marketing Quarterly, Volume 28, Issue 1 (2011)

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Health Marketing Quarterly, Volume 28, Issue 1 (2011)

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Original Articles

Article
Navigating Through Translational Research: A Social Marketing Compass
Joan Wharf Higgins
Pages: 1-15
Published online: 23 Feb 2011
AbstractforNavigating Through Translational Research: A Social Marketing Compass | Full Text | References | PDF (87.3 KB)
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Article
Understanding Wellness Center Loyalty Through Lifestyle Analysis
Satya Suresh, Swathi Ravichandran & Ganesan P
Pages: 16-37
Published online: 23 Feb 2011
AbstractforUnderstanding Wellness Center Loyalty Through Lifestyle Analysis | Full Text | References | PDF (103.1 KB)
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Article
Cosmetic Surgery Intent Among Generation Y Consumers: A Social Network Perspective
Troy A. Voelker & Iryna Pentina
Pages: 38-56
Published online: 23 Feb 2011
AbstractforCosmetic Surgery Intent Among Generation Y Consumers: A Social Network Perspective | Full Text | References | PDF (146.8 KB)
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Article
Pharmaceutical Companies as a Source of Health Information: A Pilot Study of the Effects of Source, Web Site Interactivity, and Involvement
Hyojin Kim
Pages: 57-85
Published online: 23 Feb 2011
AbstractforPharmaceutical Companies as a Source of Health Information: A Pilot Study of the Effects of Source, Web Site Interactivity, and Involvement | Full Text | References | PDF (340.9 KB)
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Article
Nonbranded or Branded Direct-to-Consumer Prescription Drug Advertising—Which is More Effective?
Brent L. Rollins, Karen King, George Zinkhan & Matthew Perri
Pages: 86-98
Published online: 23 Feb 2011
AbstractforNonbranded or Branded Direct-to-Consumer Prescription Drug Advertising—Which is More Effective? | Full Text | References | PDF (76.5 KB)
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