Health Marketing Quarterly, Volume 29, Issue 1 (2012)

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Health Marketing Quarterly, Volume 29, Issue 1 (2012)

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Original Articles

Article
Five Decades of Promotion Techniques in Cigarette Advertising: A Longitudinal Content Analysis
Hye-Jin Paek, Leonard N. Reid, Hyun Ju Jeong, Hojoon Choi & Dean Krugman
Pages: 1-17
Published online: 14 Mar 2012
AbstractforFive Decades of Promotion Techniques in Cigarette Advertising: A Longitudinal Content Analysis | Full Text | References | PDF (89.9 KB)
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Article
Health Care Reform Through the Eyes of Patients: A Qualitative Look at Medicaid Redesign
Michael F. Walsh & M. Paula Fitzgerald
Pages: 18-34
Published online: 14 Mar 2012
AbstractforHealth Care Reform Through the Eyes of Patients: A Qualitative Look at Medicaid Redesign | Full Text | References | PDF (87 KB)
  • 175 Views
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Article
Impact of Celebrity Pitch in Direct-to-Consumer Advertising of Prescription Drugs
Nilesh S. Bhutada, Ajit M. Menon, Aparna D. Deshpande & Matthew Perri III
Pages: 35-48
Published online: 14 Mar 2012
AbstractforImpact of Celebrity Pitch in Direct-to-Consumer Advertising of Prescription Drugs | Full Text | References | PDF (82.7 KB)
  • 1236 Views
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Article
Marketing Responsible Drinking Behavior: Comparing the Effectiveness of Responsible Drinking Messages Tailored to Three Possible “Personality” Conceptualizations
Valerie K. York, Laura A. Brannon & Megan M. Miller
Pages: 49-65
Published online: 14 Mar 2012
AbstractforMarketing Responsible Drinking Behavior: Comparing the Effectiveness of Responsible Drinking Messages Tailored to Three Possible “Personality” Conceptualizations | Full Text | References | PDF (130.7 KB)
  • 384 Views
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Article
Patients' Perceptions of Physicians: A Pilot Study of the Influence of Prime-Time Fictional Medical Shows
Mary Elizabeth Stinson & Kenneth Heischmidt
Pages: 66-81
Published online: 14 Mar 2012
AbstractforPatients' Perceptions of Physicians: A Pilot Study of the Influence of Prime-Time Fictional Medical Shows | Full Text | References | PDF (82.1 KB)
  • 549 Views
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Article
Using Projective Techniques to Consider the Societal Dimension of Healthy Practices: An Exploratory Study
Hélène Cherrier
Pages: 82-95
Published online: 14 Mar 2012
AbstractforUsing Projective Techniques to Consider the Societal Dimension of Healthy Practices: An Exploratory Study | Full Text | References | PDF (179.1 KB)
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