Health Marketing Quarterly, Volume 29, Issue 3 (2012)

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Health Marketing Quarterly, Volume 29, Issue 3 (2012)

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Original Articles

Article
Service Quality and Performance in the Public Health-Care Sector
Hardeep Chahal & Neetu Kumari
Pages: 181-205
Published online: 20 Aug 2012
AbstractforService Quality and Performance in the Public Health-Care Sector | Full Text | References | PDF (249.2 KB)
  • 787 Views
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Article
Inhibitions and Implications Associated With Celebrity Participation in Health-Related Social Marketing: An Exploratory Research Focused on HIV Prevention in Portugal
Beatriz Casais & João F. Proença
Pages: 206-222
Published online: 20 Aug 2012
AbstractforInhibitions and Implications Associated With Celebrity Participation in Health-Related Social Marketing: An Exploratory Research Focused on HIV Prevention in Portugal | Full Text | References | PDF (99.5 KB)
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Article
Increasing Loyalty to Breastfeeding: Investigating a Product Development Strategy
Joy Parkinson, Rebekah Russell-Bennett & Josephine Previte
Pages: 223-238
Published online: 20 Aug 2012
AbstractforIncreasing Loyalty to Breastfeeding: Investigating a Product Development Strategy | Full Text | References | PDF (436.2 KB)
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Article
Message Strategies in Direct-to-Consumer Pharmaceutical Advertising: A Content Analysis Using Taylor's Six-Segment Message Strategy Wheel
Wan-Hsiu (Sunny) Tsai & Alyse R. Lancaster
Pages: 239-255
Published online: 20 Aug 2012
AbstractforMessage Strategies in Direct-to-Consumer Pharmaceutical Advertising: A Content Analysis Using Taylor's Six-Segment Message Strategy Wheel | Full Text | References | PDF (94.2 KB)
  • 1083 Views
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Article
Patient Satisfaction and Organizational Impact: A Hierarchical Linear Modeling Approach
Koichiro Otani, B. Joon Kim, Brian Waterman, Sarah Boslaugh, W. Dean Klinkenberg & W. Claiborne Dunagan
Pages: 256-269
Published online: 20 Aug 2012
AbstractforPatient Satisfaction and Organizational Impact: A Hierarchical Linear Modeling Approach | Full Text | References | PDF (82.5 KB)
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Article
Account Planning: Applying an Advertising Discipline to Health Communication and Social Marketing
Michael Mackert
Pages: 270-282
Published online: 20 Aug 2012
AbstractforAccount Planning: Applying an Advertising Discipline to Health Communication and Social Marketing | Full Text | References | PDF (205.8 KB)
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