Health Marketing Quarterly, Volume 30, Issue 2 (2013)

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Health Marketing Quarterly, Volume 30, Issue 2 (2013)

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Original Articles

Article
Communication Strategies in Cosmetic Surgery Websites: An Application of Taylor's Six-Segment Message Strategy Wheel
Ho-Young (Anthony) Ahn, Lei Wu & Ronald E. Taylor
Pages: 97-113
Published online: 22 May 2013
AbstractforCommunication Strategies in Cosmetic Surgery Websites: An Application of Taylor's Six-Segment Message Strategy Wheel | Full Text | References | PDF (110.6 KB)
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Article
Including Customers in Health Service Design
Bruce E. Perrott
Pages: 114-127
Published online: 22 May 2013
AbstractforIncluding Customers in Health Service Design | Full Text | References | PDF (1.4 MB)
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Article
Challenges and Opportunities of Health Care Supply Chain Management in the United States
Dean Elmuti, Grace Khoury, Omar Omran & Ahmed S. Abou-Zaid
Pages: 128-143
Published online: 22 May 2013
AbstractforChallenges and Opportunities of Health Care Supply Chain Management in the United States | Full Text | References | PDF (1.1 MB)
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Article
Recruitment Ad Analysis Offers New Opportunities to Attract GPs to Short-Staffed Practices
Elizabeth Hemphill & Carol T. Kulik
Pages: 144-161
Published online: 22 May 2013
AbstractforRecruitment Ad Analysis Offers New Opportunities to Attract GPs to Short-Staffed Practices | Full Text | References | PDF (120.6 KB)
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Article
Medical Textiles That Suit the User: Predicting Health Care Workers' Preference for Disposable Versus Reusable Surgical Gowns
Joanne Brasch, Margaret Rucker & Carrie Haise
Pages: 162-176
Published online: 22 May 2013
AbstractforMedical Textiles That Suit the User: Predicting Health Care Workers' Preference for Disposable Versus Reusable Surgical Gowns | Full Text | References | PDF (107.1 KB)
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Article
Medical Tourists: Who Goes and What Motivates Them?
Lydia L. Gan & James R. Frederick
Pages: 177-194
Published online: 22 May 2013
AbstractforMedical Tourists: Who Goes and What Motivates Them? | Full Text | References | PDF (116.3 KB)
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