Health Marketing Quarterly, Volume 33, Issue 2 (2016)

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Health Marketing Quarterly, Volume 33, Issue 2 (2016)

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Original Articles

Article
Effects of market, e-marketing, and technology orientations on innovativeness and performance in Turkish health organizations
Hanifi Murat Mutlu & Atilla Sürer
Pages: 95-111
Published online: 18 May 2016
AbstractforEffects of market, e-marketing, and technology orientations on innovativeness and performance in Turkish health organizations | Full Text | References | PDF (442.6 KB)
  • 306 Views
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Article
Physicians, patients, and Facebook: Could you? Would you? Should you?
Joy V. Peluchette, Katherine A. Karl & Alberto Coustasse
Pages: 112-126
Published online: 13 Jun 2016
AbstractforPhysicians, patients, and Facebook: Could you? Would you? Should you? | Full Text | References | PDF (391.7 KB)
  • 397 Views
  • 15 CrossRef citations
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Article
Developing a framework of service convenience in health care: An exploratory study for a primary care provider
Sven Tuzovic & Volker Kuppelwieser
Pages: 127-148
Published online: 23 May 2016
AbstractforDeveloping a framework of service convenience in health care: An exploratory study for a primary care provider | Full Text | References | PDF (523.7 KB)
  • 522 Views
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Article
Does trust of patients in their physician predict loyalty to the health care insurer? The Israeli case study
Gillie Gabay
Pages: 149-162
Published online: 18 May 2016
AbstractforDoes trust of patients in their physician predict loyalty to the health care insurer? The Israeli case study | Full Text | References | PDF (452.3 KB)
  • 157 Views
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Article
Understanding the factors that influence patient satisfaction with ambulance services
Svetlana Bogomolova, P. J. Tan, S. P. Dunn & M. Bizjak-Mikic
Pages: 163-180
Published online: 13 Jun 2016
AbstractforUnderstanding the factors that influence patient satisfaction with ambulance services | Full Text | References | PDF (497.8 KB)
  • 882 Views
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Article
Perceived benefits and barriers of physical activity: A social marketing formative study
Sharyn Rundle-Thiele, Krzysztof Kubacki & Naomi Gruneklee
Pages: 181-194
Published online: 21 May 2016
AbstractforPerceived benefits and barriers of physical activity: A social marketing formative study | Full Text | References | PDF (476.8 KB)
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