Health Marketing Quarterly, Volume 34, Issue 1 (2017)

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Health Marketing Quarterly, Volume 34, Issue 1 (2017)

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Original Articles

Article
Visual elements in direct-to-consumer advertising: Messages communicated to patients with arthritis
Erin Willis
Pages: 1-17
Published online: 19 Oct 2016
AbstractforVisual elements in direct-to-consumer advertising: Messages communicated to patients with arthritis | Full Text | References | PDF (434.4 KB)
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Article
Co-creating healthful eating behaviors with very young children: The impact of information overload on primary caregivers
Julie L. Norton & Maria M. Raciti
Pages: 18-34
Published online: 26 Oct 2016
AbstractforCo-creating healthful eating behaviors with very young children: The impact of information overload on primary caregivers | Full Text | References | PDF (505.4 KB)
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Article
Hospital branding in Italy: A pilot study based on the case method
Annamaria Esposito
Pages: 35-47
Published online: 14 Feb 2017
AbstractforHospital branding in Italy: A pilot study based on the case method | Full Text | References | PDF (342.6 KB)
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Article
An exploratory investigation of hospice marketing: How are palliative care providers marketing their services?
Michael Matthews, Cara Peters & Stephanie Lawson
Pages: 48-61
Published online: 14 Feb 2017
AbstractforAn exploratory investigation of hospice marketing: How are palliative care providers marketing their services? | Full Text | References | PDF (335.5 KB)
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Article
An empirical examination of subjective age in older adults
David Agogo, Fatima Hajjat, George R. Milne, Charles D. Schewe & Bruce Perrott
Pages: 62-79
Published online: 14 Feb 2017
AbstractforAn empirical examination of subjective age in older adults | Full Text | References | PDF (628.2 KB)
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