Health Marketing Quarterly, Volume 36, Issue 4 (2019)

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Health Marketing Quarterly, Volume 36, Issue 4 (2019)

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Articles

Article
Healthcare marketing: A review of the literature based on citation analysis
Irfan Butt, Tariq Iqbal & Sadia Zohaib
Pages: 271-290
Published online: 24 Oct 2019
AbstractforHealthcare marketing: A review of the literature based on citation analysis | Full Text | References | PDF (1.3 MB) | EPUB
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Article
The role of chain pharmacies to promote healthy food retail: Current trends, legal limits, and policy opportunities
Cara Wilking, Mark A. Gottlieb & Nathaniel Rickles
Pages: 291-306
Published online: 25 Apr 2019
AbstractforThe role of chain pharmacies to promote healthy food retail: Current trends, legal limits, and policy opportunities | Full Text | References | PDF (1.3 MB) | EPUB
  • 271 Views
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Article
A content analysis of the promotional strategies employed by e-cigarette brands on Twitter
Jordan M. Alpert, Alyssa Jaisle & Huan Chen
Pages: 307-321
Published online: 07 Nov 2019
AbstractforA content analysis of the promotional strategies employed by e-cigarette brands on Twitter | Full Text | References | PDF (1 MB) | EPUB
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Article
Participation in electronic cigarette-related social media communities: Effects on attitudes toward quitting, self-efficacy, and intention to quit
Joe Phua
Pages: 322-336
Published online: 23 Oct 2019
AbstractforParticipation in electronic cigarette-related social media communities: Effects on attitudes toward quitting, self-efficacy, and intention to quit | Full Text | References | PDF (1.1 MB) | EPUB
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Article
Do dissonant ad visuals cause consumers to discount prescription drug side effects?
David Hagenbuch
Pages: 337-353
Published online: 24 Oct 2019
AbstractforDo dissonant ad visuals cause consumers to discount prescription drug side effects? | Full Text | References | PDF (1.2 MB) | EPUB
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Article
Endorsement by association at the point of care: A process view
Peter M. Resch & Max Ostinelli
Pages: 354-367
Published online: 08 Nov 2019
AbstractforEndorsement by association at the point of care: A process view | Full Text | References | PDF (1 MB) | EPUB
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