Health Marketing Quarterly, Volume 37, Issue 1 (2020)

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Health Marketing Quarterly, Volume 37, Issue 1 (2020)

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Articles

Article
Social media: How hospital facebook activity may influence patient satisfaction
Jason P. Richter & Abby S. Kazley
Pages: 1-9
Published online: 04 Feb 2020
AbstractforSocial media: How hospital facebook activity may influence patient satisfaction | Full Text | References | PDF (676 KB) | EPUB
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Article
Examining the relationship between social media engagement and hospital revenue
Bettye A. Apenteng, Imaobong B. Ekpo, Fedelis M. Mutiso, Emmanuel A. Akowuah & Samuel T. Opoku
Pages: 10-21
Published online: 25 Jan 2020
AbstractforExamining the relationship between social media engagement and hospital revenue | Full Text | References | PDF (856.4 KB) | EPUB
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Article
Does it matter who’s at risk?: Testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults living in the U.S.
John G. Wirtz
Pages: 22-40
Published online: 19 Feb 2020
AbstractforDoes it matter who’s at risk?: Testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults living in the U.S. | Full Text | References | PDF (1.3 MB) | EPUB
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Article
Are hospital ratings systems transparent? An examination of Consumer Reports and the Leapfrog Hospital Safety Grade
Deidre L. Popovich, Timothy J. Vogus, Dawn Iacobucci & J. Matthew Austin
Pages: 41-57
Published online: 13 Jan 2020
AbstractforAre hospital ratings systems transparent? An examination of Consumer Reports and the Leapfrog Hospital Safety Grade | Full Text | References | PDF (1.3 MB) | EPUB
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Article
The positive effects of explaining the underlying mechanisms (how it works) when promoting healthy behaviors
George Pettinico & Kathleen Debevec
Pages: 58-72
Published online: 03 Feb 2020
AbstractforThe positive effects of explaining the underlying mechanisms (how it works) when promoting healthy behaviors | Full Text | References | PDF (1.4 MB) | EPUB
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Article
Examining the vulnerability of ambivalent young adults to e-cigarette messages
Anuja Majmundar, Erlinde Cornelis & Meghan Bridgid Moran
Pages: 73-88
Published online: 27 Dec 2019
AbstractforExamining the vulnerability of ambivalent young adults to e-cigarette messages | Full Text | References | PDF (1.1 MB) | EPUB
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Correction

Correction
Correction
Page: 89
Published online: 27 Dec 2019
CitationforCorrection | Full Text | PDF (95.3 KB) | EPUB
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