Journal of International Consumer Marketing, Volume 29, Issue 2 (2017)

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Journal of International Consumer Marketing, Volume 29, Issue 2 (2017)

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Editorials

Editorial
Editorial
C. Anthony Di Benedetto
Page: 59
Published online: 16 Mar 2017
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Original Articles

Article
Foreign Languages in Advertising as Implicit Country-of-Origin Cues: Mechanism, Associations, and Effectiveness
Jos Hornikx & Frank van Meurs
Pages: 60-73
Published online: 14 Nov 2016
AbstractforForeign Languages in Advertising as Implicit Country-of-Origin Cues: Mechanism, Associations, and Effectiveness | Full Text | References | PDF (608.7 KB)
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Article
Brand Attitude and Perceived Value and Purchase Intention toward Global Luxury Brands
Reza Salehzadeh & Javad Khazaei Pool
Pages: 74-82
Published online: 19 Oct 2016
AbstractforBrand Attitude and Perceived Value and Purchase Intention toward Global Luxury Brands | Full Text | References | PDF (365.6 KB)
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Article
The Influence of Cognitive Load on Nonverbal Accuracy of Caucasian and African-American Targets: Implications for Ad Processing
Susan A. Andrzejewski & Jeffrey S. Podoshen
Pages: 83-90
Published online: 16 Nov 2016
AbstractforThe Influence of Cognitive Load on Nonverbal Accuracy of Caucasian and African-American Targets: Implications for Ad Processing | Full Text | References | PDF (305 KB)
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Article
Explaining Socially Responsible Consumer Behavior: A Meta-Analytic Review of Theory of Planned Behavior
Tae-Im Han & Leslie Stoel
Pages: 91-103
Published online: 02 Dec 2016
AbstractforExplaining Socially Responsible Consumer Behavior: A Meta-Analytic Review of Theory of Planned Behavior | Full Text | References | PDF (376.9 KB)
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Article
Integrating Satisfaction and Cultural Background in the Customer Journey: A Method Development and Test
Daniel de Salles Canfield & Kenny Basso
Pages: 104-117
Published online: 29 Dec 2016
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