Journal of International Consumer Marketing, Volume 33, Issue 1 (2021)

Browse this journal
Sample our Social Sciences journals, sign in here to start your FREE access for 14 days

Journal of International Consumer Marketing, Volume 33, Issue 1 (2021)

See all volumes and issues
Vol 36, 2024 Vol 35, 2023 Vol 34, 2022 Volume 33, 2021 Vol 32, 2020 Vol 31, 2019 Vol 30, 2018 Vol 29, 2017 Vol 28, 2016 Vol 27, 2015 Vol 26, 2014 Vol 25, 2013 Vol 24, 2012 Vol 23, 2010-2011 Vol 22, 2009-2010 Vol 21, 2008-2009 Vol 20, 2007-2008 Vol 19, 2006-2007 Vol 18, 2005-2006 Vol 17, 2004-2005 Vol 16, 2004 Vol 15, 2002-2003 Vol 14, 2002 Vol 13, 2000-2001 Vol 12, 1999-2000 Vol 11, 1999 Vol 10, 1998-1999 Vol 9, 1996-1997 Vol 8, 1995-1996 Vol 7, 1994-1995 Vol 6, 1993-1994 Vol 5, 1993 Vol 4, 1992 Vol 3, 1991 Vol 2, 1989-1990 Vol 1, 1988-1989
Download citations Download PDFs Download issue

Original Articles

Article
What Language Should Be Displayed on Product Packaging? How Unconventional Lettering Influences Packaging and Product Evaluation
Udo Wagner & Alisara Rungnontarat Charinsarn
Pages: 1-18
Published online: 13 May 2020
AbstractforWhat Language Should Be Displayed on Product Packaging? How Unconventional Lettering Influences Packaging and Product Evaluation | Full Text | References | PDF (1.6 MB) | EPUB
  • 1092 Views
  • 4 CrossRef citations
  • 0Altmetric
Article
“Made in China” and Chinese Brand Management Across Cultures: A New Matrix Approach
Jonas Polfuß
Pages: 19-37
Published online: 28 Feb 2020
Abstractfor“Made in China” and Chinese Brand Management Across Cultures: A New Matrix Approach | Full Text | References | PDF (1.4 MB) | EPUB
  • 2178 Views
  • 6 CrossRef citations
  • 0Altmetric
Article
The Relationships among Dimensions of Perceived Risk and the Switching Intentions of Pioneer Adopters in Japan
Mark E. Parry, Sumita Sarma & Xiaoming Yang
Pages: 38-57
Published online: 15 May 2020
AbstractforThe Relationships among Dimensions of Perceived Risk and the Switching Intentions of Pioneer Adopters in Japan | Full Text | References | PDF (1.6 MB) | EPUB
  • 280 Views
  • 2 CrossRef citations
  • 0Altmetric
Article
COVID-19 Generation: A Conceptual Framework of the Consumer Behavioral Shifts to Be Caused by the COVID-19 Pandemic
Russell J. Zwanka & Cheryl Buff
Pages: 58-67
Published online: 29 May 2020
AbstractforCOVID-19 Generation: A Conceptual Framework of the Consumer Behavioral Shifts to Be Caused by the COVID-19 Pandemic | Full Text | References | PDF (788.4 KB) | EPUB
  • 79410 Views
  • 206 CrossRef citations
  • 0Altmetric
Article
Inter-Country Customer-Perspective Analysis of Strategic Antecedents and Consequences for Post-Purchase Behaviour in Integrated Marketing Communications (IMC)
Vera Butkouskaya, Joan Llonch-Andreu & María-del-Carmen Alarcón-del-Amo
Pages: 68-83
Published online: 27 Feb 2020
AbstractforInter-Country Customer-Perspective Analysis of Strategic Antecedents and Consequences for Post-Purchase Behaviour in Integrated Marketing Communications (IMC) | Full Text | References | PDF (1.6 MB) | EPUB
  • 1188 Views
  • 13 CrossRef citations
  • 0Altmetric
Article
Impermanence Mindset and Market-Focused Dynamic Capability
Vane Ing Tian, Alan K. M. Au & Alan C. B Tse
Pages: 84-97
Published online: 28 Oct 2020
AbstractforImpermanence Mindset and Market-Focused Dynamic Capability | Full Text | References | PDF (1 MB) | EPUB
  • 407 Views
  • 0 CrossRef citations
  • 0Altmetric
Article
‘The Great War’ in the Auto-Making Industry. Banal Nationalism and Symbolic Domination and Country-of-Origin Effect in Consumer Culture
Joaquim Rius-Ulldemolins
Pages: 98-112
Published online: 18 Mar 2020
Abstractfor‘The Great War’ in the Auto-Making Industry. Banal Nationalism and Symbolic Domination and Country-of-Origin Effect in Consumer Culture | Full Text | References | PDF (1.6 MB) | EPUB
  • 554 Views
  • 3 CrossRef citations
  • 0Altmetric

Correction

Correction
Correction
Page: 113
Published online: 29 Mar 2020
CitationforCorrection | Full Text | PDF (97.3 KB) | EPUB
  • 402 Views
  • 0 CrossRef citations
  • 0Altmetric
Free Access

Explore articles