Journal of International Consumer Marketing, Volume 34, Issue 1 (2022)

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Journal of International Consumer Marketing, Volume 34, Issue 1 (2022)

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Articles

Article
Mobile Advertising to Hispanic Digital Natives
Katherine Taken Smith
Pages: 1-10
Published online: 16 Apr 2021
AbstractforMobile Advertising to Hispanic Digital Natives | Full Text | References | PDF (769 KB) | EPUB
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Article
How Does the CEO’s Influence Affect Consumer Brand Trust? The Mediating Effects of Symbolic and Environmental Product Perceptions
Hiroyasu Furukawa
Pages: 11-23
Published online: 01 Mar 2021
AbstractforHow Does the CEO’s Influence Affect Consumer Brand Trust? The Mediating Effects of Symbolic and Environmental Product Perceptions | Full Text | References | PDF (1 MB) | EPUB
  • 656 Views
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Article
Allocating Responsibility and Costs for Food Safety and Food Defense: Government Versus Food Processors and Manufacturers
Ronald B. Larson
Pages: 24-38
Published online: 09 Mar 2021
AbstractforAllocating Responsibility and Costs for Food Safety and Food Defense: Government Versus Food Processors and Manufacturers | Full Text | References | PDF (1.1 MB) | EPUB
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Article
Travel Abroad for Face Gaining or Face Saving? A Comparison Between Chinese Gen Y Male and Female Tourists in a Context of Chinese Culture
Fei Long & Norzalita Abd Aziz
Pages: 39-50
Published online: 22 Mar 2021
AbstractforTravel Abroad for Face Gaining or Face Saving? A Comparison Between Chinese Gen Y Male and Female Tourists in a Context of Chinese Culture | Full Text | References | PDF (1.4 MB) | EPUB
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Review

How Digital Platforms Materialize Sustainable Collaborative Consumption: A Brazilian and Canadian Bike-Sharing Case Study
Alexandre Borba da Silveira, Gabriel Roberto Dellacasa Levrini & Myriam Ertz
Pages: 51-71
Published online: 22 May 2021
AbstractforHow Digital Platforms Materialize Sustainable Collaborative Consumption: A Brazilian and Canadian Bike-Sharing Case Study | Full Text | References | PDF (2.6 MB) | EPUB
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Articles

Article
To What Extent Should Emerging Brands Maintain Distinctiveness in the Global Market? The Effect of Brand Isomorphism Level on Brand Evaluation
Changdong Chen & Ruochen Jiang
Pages: 72-94
Published online: 11 Jan 2021
AbstractforTo What Extent Should Emerging Brands Maintain Distinctiveness in the Global Market? The Effect of Brand Isomorphism Level on Brand Evaluation | Full Text | References | PDF (1.9 MB) | EPUB
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Research Article

Article
The Effect of Temporal Orientation on Green Purchase Behavior: Comparing U.S. and Chinese Consumers
Sigal Segev & Yu Liu
Pages: 95-109
Published online: 28 Apr 2021
AbstractforThe Effect of Temporal Orientation on Green Purchase Behavior: Comparing U.S. and Chinese Consumers | Full Text | References | PDF (1.3 MB) | EPUB
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Book Review

Book Review
Advertising and the Marketplace By Lynne Pepall and Dan Richards
Edward Elgar: Cheltenham, UK 2021. 265 pp. ISBN 978-1-78897-813-2. List Price: $135.00. Hardcover.
C. Anthony Di Benedetto
Pages: 110-112
Published online: 21 Jan 2022
First Page PreviewforAdvertising and the Marketplace By Lynne Pepall and Dan Richards | Full Text | References | PDF (183.3 KB) | EPUB
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