Journal of International Consumer Marketing, Volume 35, Issue 2 (2023)

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Journal of International Consumer Marketing, Volume 35, Issue 2 (2023)

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Vol 36, 2024 Volume 35, 2023 Vol 34, 2022 Vol 33, 2021 Vol 32, 2020 Vol 31, 2019 Vol 30, 2018 Vol 29, 2017 Vol 28, 2016 Vol 27, 2015 Vol 26, 2014 Vol 25, 2013 Vol 24, 2012 Vol 23, 2010-2011 Vol 22, 2009-2010 Vol 21, 2008-2009 Vol 20, 2007-2008 Vol 19, 2006-2007 Vol 18, 2005-2006 Vol 17, 2004-2005 Vol 16, 2004 Vol 15, 2002-2003 Vol 14, 2002 Vol 13, 2000-2001 Vol 12, 1999-2000 Vol 11, 1999 Vol 10, 1998-1999 Vol 9, 1996-1997 Vol 8, 1995-1996 Vol 7, 1994-1995 Vol 6, 1993-1994 Vol 5, 1993 Vol 4, 1992 Vol 3, 1991 Vol 2, 1989-1990 Vol 1, 1988-1989
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Articles

Article
Nuances in Identity Formation for Consumers in non-Western Markets
Ruwangi Chandrasekara, Dinuka Wijetunga & J.A.S.K. Jayakody (Late)
Pages: 127-146
Published online: 26 Apr 2022
AbstractforNuances in Identity Formation for Consumers in non-Western Markets | Full Text | References | PDF (1.1 MB) | EPUB
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Article
A Meta-Analysis of TPB Model in Predicting Green Energy Behavior: The Moderating Role of Cross-Cultural Factors
Ganesh Kumar & Jogendra Kumar Nayak
Pages: 147-165
Published online: 09 May 2022
AbstractforA Meta-Analysis of TPB Model in Predicting Green Energy Behavior: The Moderating Role of Cross-Cultural Factors | Full Text | References | PDF (1.2 MB) | EPUB
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Article
Adapting Richins’ (2004) Short-Form Material Values Scales for Latin American Application
Francisco J. Conejo, Enrique A. Gamboa & Clifford E. Young
Pages: 166-179
Published online: 07 Jun 2022
AbstractforAdapting Richins’ (2004) Short-Form Material Values Scales for Latin American Application | Full Text | References | PDF (1 MB) | EPUB
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Article
A Conceptual Model Exploring the Emergence of Consumer Xenocentrism: The Role of Antecedents and Disidentification
Chuandi Jiang & Ronald G. Christian
Pages: 180-193
Published online: 23 May 2022
AbstractforA Conceptual Model Exploring the Emergence of Consumer Xenocentrism: The Role of Antecedents and Disidentification | Full Text | References | PDF (904.6 KB) | EPUB
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Article
Innovative New Product Adoption of Renewable Energy Mobility Products at the Bottom of the Pyramid The Case of Hamba, an Integrated Community-Driven Solution
Tendai Chikweche, Shantha Bloemen & Dorah Mwenye
Pages: 194-214
Published online: 20 Jun 2022
AbstractforInnovative New Product Adoption of Renewable Energy Mobility Products at the Bottom of the Pyramid The Case of Hamba, an Integrated Community-Driven Solution | Full Text | References | PDF (2.1 MB) | EPUB
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Open Access
Article
Are Podcast Advertisements Effective? An Emerging Economy Perspective
Subhalakshmi Bezbaruah & Kuldeep Brahmbhatt
Pages: 215-233
Published online: 22 Jun 2022
AbstractforAre Podcast Advertisements Effective? An Emerging Economy Perspective | Full Text | References | PDF (1.2 MB) | EPUB
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Article
Strengthening Sponsorship Fit: Testing for the Influence of Sponsor Category and National Culture
Asieh Ghorbanian Rajabi, Guillaume Martinent, Sergey Altukhov & Guillaume Bodet
Pages: 234-255
Published online: 09 May 2022
AbstractforStrengthening Sponsorship Fit: Testing for the Influence of Sponsor Category and National Culture | Full Text | References | PDF (1.9 MB) | EPUB
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Book Review

Book Review
Advanced Introduction to Marketing Strategy
Edited by George S. Day, Cheltenham, UK: Edward Elgar, 2022, 127 pp., ISBN 978-1-80037-790-5, list price: ₤85 (hardback), ₤15.95 (paperback), and as an eBook on Google Play: https://Play.google.com/Store/Search?q=9781800377899&c=Books&hl=en_GB
C. Anthony Di Benedetto
Pages: 256-258
Published online: 17 Feb 2023
First Page PreviewforAdvanced Introduction to Marketing Strategy | Full Text | References | PDF (221.4 KB) | EPUB
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