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Volume 16, Issue 3

Journal of Internet Commerce

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Journal of Internet Commerce, Volume 16, Issue 3 (2017)

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Journal of Internet Commerce, Volume 16, Issue 3 (2017)

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Original Articles

Article

An Empirical Study on the Factors Affecting Online Shopping Behavior of Millennial Consumers

ArunKumar SivaKumar & Abirami Gunasekaran

Pages: 219-230

Published online: 09 Jun 2017

AbstractforAn Empirical Study on the Factors Affecting Online Shopping Behavior of Millennial Consumers | Full Text | References | PDF (451.8 KB)

5633 Views
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Article

Identification of Web User Segments Based on Beliefs about Online Ads

V. Aslihan Nasir

Pages: 231-254

Published online: 16 May 2017

AbstractforIdentification of Web User Segments Based on Beliefs about Online Ads | Full Text | References | PDF (496.7 KB)

280 Views
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Article

Adoption of Online Grocery Shopping: Personal or Household Characteristics?

Ellen Van Droogenbroeck & Leo Van Hove

Pages: 255-286

Published online: 28 Jun 2017

AbstractforAdoption of Online Grocery Shopping: Personal or Household Characteristics? | Full Text | References | PDF (653.1 KB)

3312 Views
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Article

Why Forward Viral Fashion Messages? The Moderating Roles of Consumers’ Fashion Traits and Message Orientation

Caroline Kobia & Chuanlan Liu

Pages: 287-308

Published online: 01 Jun 2017

AbstractforWhy Forward Viral Fashion Messages? The Moderating Roles of Consumers’ Fashion Traits and Message Orientation | Full Text | References | PDF (633.6 KB)

795 Views
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Article

An Updated Look at the Factors Contributing to the Final Selling Price of Auctioned Gift Cards

Emmett A. Dulaney & Michael D. Wiese

Pages: 309-322

Published online: 16 May 2017

AbstractforAn Updated Look at the Factors Contributing to the Final Selling Price of Auctioned Gift Cards | Full Text | References | PDF (563.5 KB)

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Article

Exploring the Challenges of Incorporating Social Media Marketing Strategies in the Restaurant Business

Elzbieta Lepkowska-White

Pages: 323-342

Published online: 16 May 2017

AbstractforExploring the Challenges of Incorporating Social Media Marketing Strategies in the Restaurant Business | Full Text | References | PDF (445.5 KB)

6553 Views
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Journal of Internet Commerce (Vol.16, Iss.3, 2017)

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