Journal of Inter-Organizational Relationships, Volume 26, Issue 1 (2020)

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Journal of Marketing Channels, Volume 26, Issue 1 (2020)

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Special Section: History of Marketing Channels Thought

Article
Franchising in the Balkans: History, status, and challenges
Marko Grünhagen, Nada Mumdžiev, Barbara Harča, Tamara Milenković-Kerković & Jasmina Dlačić
Pages: 1-27
Published online: 19 Aug 2019
AbstractforFranchising in the Balkans: History, status, and challenges | Full Text | References | PDF (1.8 MB)
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Article
Provenance, evolution, and transition of personal selling and sales management to strategic marketing channel management
Rolph E. Anderson, Alex H. Cohen, Paul F. Christ, Rajiv Mehta & Alan J. Dubinsky
Pages: 28-42
Published online: 20 Aug 2019
AbstractforProvenance, evolution, and transition of personal selling and sales management to strategic marketing channel management | Full Text | References | PDF (1.1 MB)
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Article
Consumer response to marketing channels: A demand-based approach
Peter Andersen, Fei L. Weisstein & Lei Song
Pages: 43-59
Published online: 11 Nov 2019
AbstractforConsumer response to marketing channels: A demand-based approach | Full Text | References | PDF (1.5 MB)
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Articles

Article
Marketing channel evolution: From contactual efficiency to brand value co-creation and appropriation within the platform enterprise
Boryana V. Dimitrova, Brent Smith & Trina Larsen Andras
Pages: 60-71
Published online: 19 Aug 2019
AbstractforMarketing channel evolution: From contactual efficiency to brand value co-creation and appropriation within the platform enterprise | Full Text | References | PDF (937.3 KB)
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Article
Assessing consumer logistics functions in grocery shopping: Evidence from an emerging market
Işık Özge Yumurtacı Hüseyinoğlu, Herbert Kotzab, Kübra Göksu Köstepen & Tilo Halaszovich
Pages: 72-86
Published online: 18 Dec 2019
AbstractforAssessing consumer logistics functions in grocery shopping: Evidence from an emerging market | Full Text | References | PDF (1.4 MB)
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