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Volume 1, Issue 2

Journal of Relationship Marketing

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Journal of Relationship Marketing, Volume 1, Issue 2 (2002)

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Journal of Relationship Marketing, Volume 1, Issue 2 (2002)

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EDITOR's CORNER

Article

EDITOR's CORNER

David Bejou

Page: 1

Published online: 20 Oct 2008

CitationforEDITOR's CORNER | PDF (24.7 KB)

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Original Articles

Article

A Stakeholder Perspective on Relationship Marketing

Framework and Propositions

Naresh K. Malhotra & James Agarwal

Pages: 3-37

Published online: 20 Oct 2008

AbstractforA Stakeholder Perspective on Relationship Marketing | References | PDF (186.1 KB)

358 Views
17 CrossRef citations
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Article

Customer Relations Through the Internet

Hans H. Bauer, Mark Grether & Mark Leach

Pages: 39-55

Published online: 20 Oct 2008

AbstractforCustomer Relations Through the Internet | References | PDF (129.9 KB)

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Article

Attitudinal Correlates of Brand Commitment

An Empirical Study

Guangping Wang

Pages: 57-75

Published online: 20 Oct 2008

AbstractforAttitudinal Correlates of Brand Commitment | References | PDF (121.7 KB)

490 Views
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Article

Relationship Benefits

An Exploration of Buyer-Supplier Dyads

Jillian C. Sweeney & Dave Webb

Pages: 77-91

Published online: 20 Oct 2008

AbstractforRelationship Benefits | References | PDF (105.8 KB)

393 Views
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Article

Consumer Bonding- A Conceptual Exploration

Heli Arantola

Pages: 93-107

Published online: 20 Oct 2008

AbstractforConsumer Bonding- A Conceptual Exploration | References | PDF (108.7 KB)

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