Journal of Relationship Marketing, Volume 10, Issue 4 (2011)

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Journal of Relationship Marketing, Volume 10, Issue 4 (2011)

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Original Articles

Article
What Really Defines Relationship Marketing? A Review of Definitions and General and Sector-Specific Defining Constructs
Arun Kumar Agariya & Deepali Singh
Pages: 203-237
Published online: 16 Dec 2011
AbstractforWhat Really Defines Relationship Marketing? A Review of Definitions and General and Sector-Specific Defining Constructs | Full Text | References | PDF (280.1 KB)
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Article
The Trusted Advisor in Inter-Firm Interpersonal Relationships
Wayne A. Neu, Gabriel R. Gonzalez & Michael W. Pass
Pages: 238-263
Published online: 16 Dec 2011
AbstractforThe Trusted Advisor in Inter-Firm Interpersonal Relationships | Full Text | References | PDF (214 KB)
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Article
Effects of Social Bonding in Business-to-Business Relationships
Tammy Schakett, Alan Flaschner, Tao (Tony) Gao & Adel El-Ansary
Pages: 264-280
Published online: 16 Dec 2011
AbstractforEffects of Social Bonding in Business-to-Business Relationships | Full Text | References | PDF (158.6 KB)
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Miscellaneous

Editorial
Editorial Board EOV
Page: ebi
Published online: 16 Dec 2011
CitationforEditorial Board EOV | Full Text | PDF (44.1 KB)
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